Are you ready to turn your passion into profit?

Define. Ritualize. Act. Know. Establish.

The Esthetician Business Academy was created for you. The heart-centered esthetician.

You are invited to unlock your brilliance and reach paramount levels of prosperity and happiness.


All the money you want is out there. The success you deserve is just waiting for you to claim it.

Destroy procrastination today and get big things done in your business.

Become a top earner in the spa industry today. Become part of the Elite Esthetician Club.

Elevating the esthetics industry through leadership and effective business and marketing training.

-Maxine Drake

Create magnificent success with one of the following programs:

empowered esthetician mastermind maxine drake

The EEM is for you if:

  • You want to (with every fiber of your being) discover possibilities and fresh ideas to achieve success.
  • You're ready to break through barriers that have been holding you back and reach goals with renewed enthusiasm and intention.
  • You have always wanted help and guidance with like-minded people.
maxine drake esthetician inner circle membership

This exclusive membership offers business training broken down into step-by-step, bite-sized pieces. In this easy, simple, bite size training you’ll be able to grow your community presence, generate new leads, convert prospects into clients, increase sales, and most of all…END frustration. You can quickly learn and apply the lessons to help your business thrive.

 The Esthetician Inner Circle Membership includes:
  • UNLIMITED Access to Training Videos
  • Access to a Digital Library of resources
  • Access to a complete Digital Toolbox
  • Monthly Live Training Master Classes
elite esthetician vip program maxine drake

This VIP experience is for elite estheticians who are ready to rev up their game and get truly focused on their bigger picture. This work is customized and tailored to fit your individual business needs and helps stretch you beyond your current level of success.

 The Elite Esthetician VIP Program includes:
  • One-on-One coaching and consulting work with Maxine
  • Strategy Sessions
  • Custom, tailored planning
  • Email support
  • Exclusive VIP offers
tune up your spa business esthetician mini course maxine drake

A proven, super simple system to help you discover your passion and develop core elements critical for business success. This four part video series will help you focus on the crucial fundamentals needed to run a profitable business.

 Tune Up Your Spa Business Mini Course includes:

  • Breath life back into your business. Learn how to let your passion pull you in the right direction.
  • Business evaluation. Discover what’s working, what isn’t, and how to fix it.
  • Discover the core elements needed for sales and business growth.
  • Dive in to your toolbox of tactics to help you reach your marketing and sales objectives.

This digital course will help you learn how to zero in on the four cornerstones of business to help you make decisions that open your profit center. During this one hour course, you’ll have the motivation, confidence, and know-how to put your new business plan into action.

 The Business Planning 101 Course includes:
  • Business Planning Masterclass
  • Business Planning Worksheet
  • Forecasting System
  • Lifetime access
how to launch a new product or service in your spa business maxine drake esthetician coach

A good launch plan doesn’t need to be complicated. In fact, it should be pretty straight forward. This launch kit includes a complete launch checklist and assets to help you launch with ease. Inside this training, you’ll walk away with everything you need to not only launch your new product of service, but have the framework in place to do it over and over again.

This Launch Kit includes:

  • Detailed, step-by-step instructions on how to launch your product or service!
  • A condensed format! You want training you can complete in an hour, not in a week. I am only giving you exactly what you need to know, nothing else!
  • Tips, tricks and techniques I personally use these tools every single time I launch a new service in my own business.
  • Email scripts that you will actually use!
how to profit during the holidays esthetician course by maxine drake

Profit During the Holidays – A Spa Business Course that will turn your 4th quarter your biggest revenue generating quarter of the year and make the holiday season the most profitable time of year.

Profit During The Holidays Course includes:
  • Learn how to capitalize on “Black Friday” & Cyber Monday with a stellar strategy.
  • Learn the power of the “double promotion” concept
  • Module training
  • Worksheets
  • Lifetime access
SOP for estheticians maxine drake esty coach

To be a world-class business owner, develop world-class protocols.

Every spa business needs standard operating procedures. Rock it in the treatment room and as a small business owner with the Standard Operating Procedure Manual for the Ultimate Guest Experience.

 This bundle includes:
  • New guest booking procedure
  • Guest checkout
  • What to do when a service provider is late
  • Phone procedures
  • And more!

You will also receive these 3 bonuses:

  • COVID-19 Reopening Procedures
  • Commitment to Spa Guests
  • Outstanding Leadership for the Beauty Business Professional