The key to success as an esthetician?

Find a coach who's been where you want to go.

The key to success as an esthetician?

Find a coach who's been where you want to go.

Meet Your Coaches

MAXINE DRAKE

As a former spa owner and director of sales for a global skincare brand, Maxine Drake understands the esthetics industry from all angles.

If you’re a spa owner looking for business insight, industry knowledge, and leadership coaching, you’ve come to the right place.

After 30-plus years in the esthetics industry, Maxine has helped hundreds of estheticians find their way to greater levels of financial independence and success.

NAKIA VARGAS

After retiring from the Marine Corps in 2015, Nakia began her journey as an esthetician.

Her military background helped her recognize the need for a first-class coach to develop duplicable systems and operating procedures to set herself and team members up for success.

She started coaching with Maxine in 2018, completing every program available.  In 2021, Nakia completed the Elite VIP Coach training with Maxine and is now certified to train on the concepts that Maxine teaches to her clients. 

Working with Maxine has helped Nakia grow and scale her esthetics business tremendously and has inspired her to help other spa business owners do the same.

The Key to Success as an Esthetician?

FIND A COACH WHO'S BEEN WHERE YOU WANT TO GO.


As a former spa owner and director of sales for a global skincare brand, Maxine Drake understands the esthetics industry from all angles. If you’re a spa owner looking for business insight, industry knowledge, and leadership coaching, you’ve come to the right place. After 30-plus years in the esthetics industry, Maxine has helped hundreds of estheticians find their way to greater levels of financial independence and success. 


Want to get started?


The best way to work directly with Maxine is by participating in any of the following!

The Mastermind experience is designed for spa owners who::

  • Want to discover possibilities and fresh ideas to achieve business goals.
  • Are ready to break through barriers and reach those goals with renewed enthusiasm and intention.
  • Have always wanted help and guidance from like-minded business owners who share the same values.
  • Care deeply about the industry and the people in it, not only about making money. 

If you’re ready to roll up your sleeves, get to work, and put your heart and soul into building your business, this is the program for you!

Apply to this intimate, results-focused membership program here.

“If you need help with your esthetician business then you are at the right place. Maxine’s business and marketing information are valuable to your success. She is very inspirational and I highly recommend her services. She is the Oprah for estheticians!”

Beverly M

The Esthetician Inner Circle Membership

This exclusive membership offers easy-to-understand business and marketing training. In these bite-size training classes, you’ll learn to grow your community presence, generate new leads, convert prospects into clients, and increase sales. You can quickly learn and apply the lessons to help your business thrive.

The Esthetician Inner Circle Membership includes:

  • UNLIMITED Access to the Training Video Vault 
  • Support in a private group with like-minded spa owners 
  • Participate in Live Master Classes each month

Get access to these specialized courses here!

elite esthetician vip program maxine drake

The Elite Esthetician VIP Program: 1:1 Coaching

This VIP experience is for elite estheticians who are ready to rev up their game and get truly focused on their big picture. This program is customized and tailored to fit your individual business needs to help stretch you beyond your current level of success.

 The Elite Esthetician VIP Program includes:
  • One-on-One coaching and consulting work with Maxine
  • Strategy Sessions
  • Custom, tailored planning
  • Employee manual templates
  • SOP and agreement templates

You can apply to the Elite Esthetician VIP Program here!

“Maxine is a phenomenal mentor and business coach. I have been part of her coaching group, The Inner Circle, for almost 2 years now. The quality of content that she provides for us is amazing, she is innovative in her approach and keeps us all thinking and growing as professionals and business owners...I am so thankful for the support of both Maxine and the other professionals in the inner circle. Thank you, Maxine!”

Laura L.

"Maxine is the most amazing lady, and a wonderful friend. She cares so much about your success and she will help you with all those sticky situations that come up when owning your own Esthetics business. I have more than doubled my sales since last year, and I know that is because Maxine helped me to work smarter not harder!!!! The best advice I can give any new Esthetician is to get a business coach, and Maxine is the best one in the esthetics industry.

Charlotte A.

Proven Techniques from Today's Industry Icons

Want to continue your education on your time? Maxine’s book “The Estheticians Guide to Outstanding Esthetics” is a must-have for spa owners and estheticians!
 
This book includes over 200 pages of:
  • Client building success stories
  • The honest truth behind building an esthetic business
  • How to get paid your worth
  • Bringing nutrition into your practice
  • Understanding money mindset
  • Real stories from estheticians just like you who built a thriving business
  • And much more!