The key to success as an esthetician?

Find a coach who's been where you want to go.

The key to success as an esthetician?

Find a coach who's been where you want to go.

Meet Your Coaches


As a former spa owner and director of sales for a global skincare brand, Maxine Drake understands the esthetics industry from all angles.

If you’re a spa owner looking for business insight, industry knowledge, and leadership coaching, you’ve come to the right place.

After 30-plus years in the esthetics industry, Maxine has helped hundreds of estheticians find their way to greater levels of financial independence and success.


After retiring from the Marine Corps in 2015, Nakia began her journey as an esthetician.

Her military background helped her recognize the need for a first-class coach to develop duplicable systems and operating procedures to set herself and team members up for success.

She started coaching with Maxine in 2018, completing every program available.  In 2021, Nakia completed the Elite VIP Coach training with Maxine and is now certified to train on the concepts that Maxine teaches to her clients. 

Working with Maxine has helped Nakia grow and scale her esthetics business tremendously and has inspired her to help other spa business owners do the same.

Want to Get Started?

The best way to work directly with Maxine is by participating in any of the following!

empowered esthetician mastermind maxine drake

The Empowered Esthetician Mastermind is for you if you want:

  • Want to discover possibilities and fresh ideas to achieve business goals.
  •  Are ready to break through barriers and reach those goals with renewed enthusiasm and intention.
  • Have always wanted help and guidance from like-minded business owners who share the same values.
  • Care deeply about the industry and the people in it, not only about making money. 

If you’re ready to roll up your sleeves, get to work, and put your heart and soul into building your business, this is the program for you!

“If you need help with your esthetician business then you are at the right place. Maxine’s business and marketing information are valuable to your success. She is very inspirational and I highly recommend her services. She is the Oprah for estheticians!”

Beverly M

This exclusive membership offers easy-to-understand business and marketing training. In these bite-size training classes, you’ll learn to grow your community presence, generate new leads, convert prospects into clients, and increase sales. You can quickly learn and apply the lessons to help your business thrive.

 The Esthetician Inner Circle Membership includes:
  • UNLIMITED Access to the Training Video Vault 
  • Support in a private group with like-minded spa owners 
  • Participate in Live Master Classes each month
elite esthetician vip program maxine drake

This VIP experience is for elite estheticians who are ready to rev up their game and get truly focused on their big picture. This program is customized and tailored to fit your individual business needs to help stretch you beyond your current level of success.

 The Elite Esthetician VIP Program includes:
  • One-on-One coaching and consulting work with Maxine
  • Strategy Sessions
  • Custom, tailored planning
  • Employee manual templates
  • SOP and agreement templates

Shift money habits and change your esthetician business forever. Get the workshop to learn the "Profit First" formula & start generating profits immediately.

The Profit First Workshop includes:

  • 77-minute information-packed workshop detailing how to be come more profitable
  • Q&A from the live call where Mike fields questions about applying the Profit First model to the beauty industry
  • 7-page downloadable workbook to help you implement what you learn during the workshop
  • Lifetime access to the replay
  • VIP pricing on future workshops from industry leaders

This digital course will help you learn how to zero in on the four cornerstones of business to help you make decisions that open your profit center. During this one hour course, you’ll have the motivation, confidence, and know-how to put your new business plan into action.

 The Business Planning 101 Course includes:
  • Business Planning Masterclass
  • Business Planning Worksheet
  • Forecasting System
  • Lifetime access
how to launch a new product or service in your spa business maxine drake esthetician coach

A good launch plan doesn’t need to be complicated. In fact, it should be pretty straight forward. This launch kit includes a complete launch checklist and assets to help you launch with ease. Inside this training, you’ll walk away with everything you need to not only launch your new product of service, but have the framework in place to do it over and over again.

This Launch Kit includes:

  • Detailed, step-by-step instructions on how to launch your product or service!
  • A condensed format! You want training you can complete in an hour, not in a week. I am only giving you exactly what you need to know, nothing else!
  • Tips, tricks and techniques I personally use these tools every single time I launch a new service in my own business.
  • Email scripts that you will actually use!
how to profit during the holidays esthetician course by maxine drake

Profit During the Holidays – A Spa Business Course that will turn your 4th quarter your biggest revenue generating quarter of the year and make the holiday season the most profitable time of year.

Profit During The Holidays Course includes:
  • Learn how to capitalize on “Black Friday” & Cyber Monday with a stellar strategy.
  • Learn the power of the “double promotion” concept
  • Module training
  • Worksheets
  • Lifetime access
SOP for estheticians maxine drake esty coach

To be a world-class business owner, develop world-class protocols.

Every spa business needs standard operating procedures. Rock it in the treatment room and as a small business owner with the Standard Operating Procedure Manual for the Ultimate Guest Experience.

 This bundle includes:
  • New guest booking procedure
  • Guest checkout
  • What to do when a service provider is late
  • Phone procedures
  • And more!

You will also receive these 3 bonuses:

  • COVID-19 Reopening Procedures
  • Commitment to Spa Guests
  • Outstanding Leadership for the Beauty Business Professional
tune up your spa business esthetician mini course maxine drake

A proven, super simple system to help you discover your passion and develop core elements critical for business success. This four part video series will help you focus on the crucial fundamentals needed to run a profitable business.

 Tune Up Your Spa Business Mini Course includes:

  • Breath life back into your business and ignite your passion again
  • Discover what’s working, what isn’t in your business, and how to fix it
  • Learn the core elements needed for sales and business growth
  • Tools to help you reach your marketing and sales objectives

Proven Techniques from Today's Industry Icons

The Estheticians Guide to Outstanding Esthetics is a must-have for spa owners and estheticians!

Check out these free trainings to help move your business forward.