Work with a coach who's been where you want to go.


Work with a coach who's been where you want to go.

Meet Your Coaches


As a former spa owner and director of sales for a global skincare brand, Maxine Drake understands the esthetics industry from all angles.

If you’re a spa owner looking for business insight, industry knowledge, and leadership coaching, you’ve come to the right place.

She will quickly recognize your strengths and help you build momentum in your business.

She is a phenomenal brainstorming partner who boldly shares ideas and insights.

After 30-plus years in the esthetics industry, Maxine has helped hundreds of estheticians develop a clear marketing message, own their niche, and gain more high-value clients.


After retiring from the Marine Corps in 2015, Nakia began her journey as an esthetician.

Her military background helped her recognize the need for a first-class coach to develop duplicable systems and operating procedures to set herself and team members up for success.

She started coaching with Maxine in 2018, finishing every program available.  In 2021, Nakia completed the Elite VIP Coaching training with Maxine and is now certified to train on the concepts that Maxine teaches to. 

Working with Maxine has helped Nakia grow and scale her esthetics business tremendously which has inspired her to help other spa business owners do the same.

Esthetician Career Coaching Starts Here



Work directly with Maxine and her team by participating in any of the following:

The Mastermind experience is designed for esthetician owners who::

  • Wants to discover possibilities and fresh ideas to achieve business goals.
  • Is ready to break through barriers and reach goals with renewed enthusiasm and intention.
  • Have always wanted to be a part of a brainstorming group with like-minded business owners who share similar values.

If you’re ready to roll up your sleeves, get to work, and put your heart and soul into building your business, this is the program for you!

Apply to this intimate, result-focused mastermind program here.

“If you need help building/growing your esthetician business then you are at the right place. Maxine’s business and marketing information are valuable to your success. She is very inspirational and I highly recommend her services. She is the Oprah for estheticians!”

Beverly M

The Esthetician Inner Circle Membership

We boldly stand by our content and give you the "How To" in every Masterclass or Group Coaching Session.

Stop settling for hype! (Save money, too) 🙂

This exclusive membership offers easy-to-understand business and marketing training. You will learn how to grow your community presence, generate new leads, convert prospects into clients, and increase sales. Most of our members have been with us for years!

The Esthetician Inner Circle Membership includes:

  • Immediate and UNLIMITED Access to the Training Video Vault (60+ "How-To" Masterclasses)
  • Support in a private group with like-minded estheticians 
  • Participate in Live Master Classes or Group Coaching each month

Get access to the membership here!

elite esthetician vip program maxine drake

The Elite Esthetician VIP Program: 1:1 Coaching

This VIP experience is for elite estheticians who are ready to rev up their game and get truly focused on their big picture. This program is customized and tailored to fit your individual business needs to help stretch you beyond your current level of success.

 The Elite Esthetician VIP Program includes:
  • Private one-on-one coaching with Maxine or Nakia
  • Brainstorming and Strategy Sessions
  • Custom, tailored business mapping and planning
  • Leadership Guidance
  • Management Guidance
  • Employee manual template
  • Job Ad templates
  • Hiring and Onboarding Guides 
  • Standard operating procedures for service providers and front desk/guest services
  • Action steps and accountability during the entire program. We are on your team!

Apply to the Elite Esthetician VIP Program here

“Maxine is a phenomenal mentor and business coach. I have been part of her coaching group, The Inner Circle, for almost 2 years now. The quality of content that she provides for us is amazing, she is innovative in her approach and keeps us all thinking and growing as professionals and business owners...I am so thankful for the support of both Maxine and the other professionals in the inner circle. Thank you, Maxine!”

Laura L.

"Maxine is the most amazing lady, and a wonderful friend. She cares so much about your success and she will help you with all those sticky situations that come up when owning your own Esthetics business. I have more than doubled my sales since last year, and I know that is because Maxine helped me to work smarter not harder!!!! The best advice I can give any new Esthetician is to get a business coach, and Maxine is the best one in the esthetics industry.

Charlotte A.

Proven Techniques from Today's Industry Icons

Want to continue your education on your time? Maxine’s book “The Estheticians Guide to Outstanding Esthetics” is a must-have for spa owners and estheticians!
This book includes over 200 pages of:
  • Client building success stories
  • The honest truth behind building an esthetic business
  • How to get paid your worth
  • Bringing nutrition into your practice
  • Understanding money mindset
  • Real stories from estheticians just like you who built a thriving business
  • And much more!