A New Approach To Marketing Your Beauty Business

The beginning of a new year often means opening up to new concepts and approaches to the way you market your beauty business. It’s the time to look fresh ideas and discard what hasn’t been working with your marketing efforts… The right marketing strategy is essential for attracting ideal clients and increasing sales. Isn’t it true that the best-marketed business …

Referral Marketing For Spa Business

Referral Marketing For Spa Business: Stop Being The “Best-Kept Secret”

Do your clients hold back when you ask for a referral and tell you that you’re their “best-kept secret?” While there are always new strategies for business building, nothing will grow your clientele faster and stronger than referral marketing. People are 4 times more likely to make a purchase when referred by a friend and the lifetime value for a …

Winning the Social Media Marketing Game For Your Beauty Business

Winning the Social Media Marketing Game For Your Beauty Business Have you ever felt like your social media marketing efforts are just shouting into the void, only to hear crickets in return? In today’s digital age, the beauty and spa industry has seen a seismic shift towards online platforms. Social media has become the modern-day word-of-mouth, with over 4.9 billion …

Client Avatar – The Key To Effectively Market Your Esthetician & Spa Business

I often hear from spa owners and estheticians, “I don’t know where to find new clients,” or “I don’t know what to say in my marketing materials,” or “what should I blog about,” or “should I focus on Facebook ads or post on Instagram?” These seemingly very different questions can actually be addressed if you take a moment, go back …

How to Use Facebook Live to Increase Visibility of Your Spa and Esthetician Business

As business owners, we often have this love-hate relationship with Facebook. Now that Facebook Live is the rage, everyone is hopping on the bandwagon. Facebook’s algorithm gives priority to live streaming and videos. In fact, you’d get three times as much reach as a regular post. Once I started doing Facebook Live, I doubled the number of Likes on my …