If your head starts spinning when you hear the term digital marketing… you’re not alone! Almost every licensed beauty professional feels the same! Estheticians come to me all the time seeking advice about digital marketing. There are many moving parts and the rapidly-changing technologies can be confusing and challenging. Recently, I did a really fun Facebook Livestream with Kim Garst …
Stop Running Your Business Wearing Your Esthetician Hat
This happens to solo estheticians or beauty business owners a lot – running their business wearing their “esthetician hat” instead of putting on an “owner” or “manager hat”. We shift our mindset when we change hats. If you have a habit of wearing your esthetician hat as you tackle other things in your business, you could run into trouble sooner …
How To Be A More Profitable Solo Esthetician
More and more estheticians are opening a solo business and don’t necessarily want to grow a team. Because you’re doing it all – you want to maximize your time to generate as much income as you can. Being a solo practitioner gives you more flexibility. You don’t have to be on anyone’s schedule and you have greater control over how …
How To Find The Right Esthetician Coach Or Mentor
No matter the profession, you can find a coach or mentor to help you shorten the learning curve and succeed in your business. Estheticians need guidance too. The right coach or mentor can save you years of hard work, anxiety, and trial-and-error. How do you go about finding a coach or mentor that’s right for you? Having the right coach …
How To Choose the Right Skin Care Products For Your Beauty Business
Many estheticians and spa owners feel overwhelmed when it comes to choosing the right skin care products for their beauty business. Adding retail to your spa business is a great way to increase revenue but there are a ton of skincare lines on the market. How do you go about choosing the right products? Choosing the Best Skincare Products For …
How To Increase Retail Sales With Modalities
As estheticians and beauty business owners, you know how retail sales can impact your bottom line. You probably retail skincare products, but have you thought about selling modalities to your clients? High retail sales allows us to leverage our time and resources while increasing profit margins. In fact, the most successful and profitable spas have at least 30% of all …
Building Client Rapport: The Key To Growing Your Beauty Business
As beauty business owners, we can get hyper-focused on client bookings and making our revenue goals. While it’s important to pay attention to the numbers, client connection, and building rapport is necessary for business growth. We can’t achieve optimal business growth until we’ve built incredible client rapport. We’ve got to find that common ground before we even touch a client. …
5 Essential Questions To Discovering Your Niche
Do you feel exhausted because you’re trying to be everything to everyone when it comes to marketing your beauty business and servicing your clients? Discovering your niche or specialty could be the game changer, especially if you feel like you’re trying to please everyone. Are you having trouble attracting your dream clients because you can’t seem to get your marketing …
Legacy Is More Important Than Currency
Is money more important to you or is creating an impact in your community more significant? To think about your legacy, ask yourself the following questions: What do you want to be known for? How do you want to be remembered? Are you in business just for the financial reward or do you want to create something bigger than yourself? …
How To Disarm Your Fears By Changing Your Narrative – Five Easy Steps
Let’s have an honest conversation about fears that may be paralyzing you as a spa owner. Your narrative may keep you from excelling in business but there is a way to disarm your fears by changing your self talk. What would you do if you weren’t afraid? Do you fear being criticized by your esthetician peers? Are you afraid that …
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