The D.R.A.K.E. Approach

After more than 25 years of experience in the beauty industry in roles as a service provider, product representative and business consultant, Maxine developed a unique approach to skin care sales and marketing. Her proven D.R.A.K.E.© approach has culminated in the courses within the Esthetician Business Academy™ and the Elite Esthetician VIP Coaching Program™ making her one of the most sought after coaches in the industry.

Maxine Drake Consulting Claim to Fame:

Maxine Drake is the only coach in the esthetics business with the developed and proven D.R.A.K.E© approach.

  • Define

    Define- Internal Foundation Define.

  • Ritualize

    Ritualize- Development of Success Habits

  • Act

    Take Action- Implementation of Systems & Programs

  • Know

    Stay Fueled- Fill Your Mind & Spirit

  • Excel

    Excel- Establish a Successful Esthetics Career


  • 25+ years industry experience
  • Owner, Maxine Drake Consulting for Spa Professionals
  • Licensed Esthetician
  • Former Full Service Spa Owner
  • Oncology Trained Esthetician
  • Former hands-on instructor at Elite Academy of Skin, Dunedin, FL
  • Former Licensed Massage Therapist
  • Assistant with The Skin Games

Awards / Publications

  • “Highest Sales Goal Achieved” for a Major Skin Care Brand
  • Published article in 4 Wholeness Magazine Women’s Health Breast Cancer (Aug 2014)
  • Published article in NASN Pro magazine (April 2016)
  • Skin Games “Game Changer” Award as Industry Leader Business Coach for Estheticians

Our Guarantee

Maxine’s personal promise to her coaching clients is that after working with Maxine or completing any courses within The Esthetician Business Academy, you will see results, and that you’ll be able to “Find our Fee” in your business… or your coaching is FREE.