Winning the Social Media Marketing Game For Your Beauty Business Have you ever felt like your social media marketing efforts are just shouting into the void, only to hear crickets in return? In today’s digital age, the beauty and spa industry has seen a seismic shift towards online platforms. Social media has become the modern-day word-of-mouth, with over 4.9 billion …
7 Common Marketing Mistakes Made By Estheticians And Spa Owners
As an esthetician or spa owner, you know how important it is to market your business. How do you know what to do and what not to do when marketing your spa business? Avoid these few common marketing mistakes and you will be ahead of the game – and your competition. The truth is, there’s no one-size-fits-all marketing strategy. No …
How To Write A Mission Statement For Your Spa Business
Writing a mission statement for your spa business may feel hard to do at first. Here’s what you need to ask yourself to craft a meaningful mission statement: What are you on a mission to do? What is your objective? (Something that you’re trying to overcome.) What will happen when you achieve your mission? How will you help change the …
Do Estheticians and Spa Owners Need High EQ?
You have probably heard of EQ, which stands for emotional quotient – also referred to as emotional intelligence or soft skills. However, many may not be aware of its important role in building an esthetician or spa business. Studies have shown that a high emotional quotient (or EQ) boosts career success, entrepreneurial potential, and leadership talent. High EQ also improves …
Do you Have A Time Management Problem?
The Real Reason You’re Distracted The average entrepreneur spends 9 hours working each day, but did you know that 3.4 hours of which is wasted on distractions? Managing time is a struggle for most estheticians and spa owners. We all have the same hours in a day, yet it seems harder and harder to get it all done. The task …
How to Bring New Clients into Your Spa and Esthetician Business
Did you know that the beauty industry rakes in over $500 billion in revenue globally? That’s a staggering number, and it’s clear that the demand for beauty and wellness services is thriving. If you’re wondering how to tap into this lucrative market and bring new clients, you’re on the right track. As a seasoned beauty business coach with years of …
5 Steps To Get Unstuck In Your Spa Business
You started your business because you love what you do – of course! However, running a business can be quite a different story… whether you’re just starting out or have been in business for a while, feeling overwhelmed by all the “stuff” you have to do is not uncommon. Maybe you feel paralyzed because you have all these great ideas, …
4 Business Challenges Faced By Estheticians and Spa Owners (and how to overcome them)
Most estheticians and spa owners fulfill their passion by seeing clients in their treatment rooms. They also schedule additional time to manage business tasks and handle any challenges that may arise. That means the majority of esthetician owners are working in, as well as on, their businesses. If this is you, you know how crazy things get when trying your …
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Goal Setting For The New Year
Your MUST List January is a month for new beginnings and fresh starts in our personal lives and in our business. It’s a time for reflecting, goal setting and understanding what changes need to happen in order to have a better life in the new year. December is the month to organize your business to make that new beginning possible …