[md-blog-header] In business training and seminars, we’re taught to think and act like a Chief Executive Officer (CEO.) What does that really mean for us in the beauty industry? Do you need to go back to school? Are you out of luck if you aren’t born with certain personality traits? Acting like a beauty business CEO doesn’t mean you need …
Should You Join An Empowered Esthetician Mastermind Group?
[md-blog-header] In your quest to learn success techniques, you may have heard of mastermind groups. But you may wonder, “should I join such a group as an esthetician or spa business owner?” “Is an esthetician mastermind group right for me?” I’ll be honest. I have joined quite a few masterminds in the past and the experience was a mixed bag. …
Should You Keep Your Beauty Business Alive and Ride Out The COVID Storm?
[md-blog-header] Are you wondering if you should keep your beauty business alive and ride out the COVID storm? We’re living in uncharted territory. Every industry is in turmoil due to COVID and local businesses are fighting for survival. It’s predicted that 30% of hotels and restaurants will not recover from this immense setback. Many sectors are affected and our very …
Standard Operating Procedures
Exclusively for Beauty Business ProfessionalsGet Your Standard Operating Procedure Manual for the Ultimate Guest ExperienceTo be a world-class business owner, develop world-class protocols. add to cart $27 Every Spa Business Needs Standard Operating Procedures.Are you ready to tap into your true genius?”Rock it” in the treatment room and as a small business owner with the Standard Operating Procedure Manual for …
Survival Checklist For Estheticians During COVID-19 Pandemic
[md-blog-header] Many business owners are going through a tough time right now, especially beauty industry professionals who rely on face-to-face interactions with clients. Spas are temporarily closed due to the COVID-19 pandemic and many estheticians are scared for their business. Instead of feeling despair or panicking, we need to be proactive and make the best of this downtime. Here’s a …
Beauty Business Summit: The Original Luxury Event
The Beauty Business Summit is an event we’ve all longed for. Attention to detail, class, and quality education. Even though it’s just our third year, the Beauty Business Summit has become one of the most sought-after events to attend for licensed beauty professionals. It’s regarded as a one-of-a-kind conference and has been coined “a luxury event.” The Evolution of the …
How To Attract More Clients To Your New Esthetician Business
Attracting more clients to your esthetician business is vital. I get this question a lot: “I am starting a new salon/spa. How do I get more clients?” You’ve finally earned the title of a licensed esthetician, aced your practical exam, and are ready to take on the world, right? After all, you want to see a return on your …
Maxine Drake Consulting
Increase your revenue and become a more valuable esthetician by mastering business and marketing skills with Maxine Drake, esthetician career coach. SIGN UP MEMBER LOGIN Increase your revenue and become a more valuable esthetician by mastering business and marketing skills with Maxine Drake, esthetician career coach. SIGN UP MEMBER LOGIN READY TO TURN PASSION INTO PROFIT?In this free assessment, you’ll discover:If …
How To Find The Right Esthetician Coach Or Mentor
No matter the profession, you can find a coach or mentor to help you shorten the learning curve and succeed in your business. Estheticians need guidance too. The right coach or mentor can save you years of hard work, anxiety, and trial-and-error. How do you go about finding a coach or mentor that’s right for you? Having the right coach …
Hiring a Team For Your Beauty Business – Part 2
The foundation of building a successful team for your beauty business is to adopt a leadership style that matches your core values and personality. As we have discussed in the first installment of this series, servant-based leadership and transformational leadership are best suited for beauty business owners. After acquiring the necessary leadership mindset and skillset, it’s time to dig into …