How To Use Social Media to Grow Your Beauty Business

As beauty business owners, we’re always looking for effective ways to grow our business. Social media helps us gain exposure, build relationships, and attract more clients. The power of social media allows us to connect with many people rather quickly. It’s not necessarily meant to post promotion after promotion, as this can be a turn-off and we can actually lose …

empathetic

Empathetic Listening – The Key To Successful Communication

Whether you’re building a successful team, or developing a deeper understanding of client needs, empathetic listening is key. Relationship building is all about client communication. How well you listen your your client’s needs with an empathetic ear can determine your success. As a service professional, your interpersonal communication skills are vital for relationship and business building. Without the ability to …

Facebook

How Facebook Algorithms Changes Affect Beauty Industry Marketing

Facebook’s recent algorithm updates have many business owners on edge. As a spa owner, you’re probably wondering how this will affect your marketing and what you can do to successfully promote your beauty business on Facebook. Mark Zuckerberg’s focus for 2018 is to bring the personal element back to the platform by encouraging meaningful interactions among people. Users are expected …

Power of Intuition

Leverage the Power of Intuition For a More Fulfilling Life

Once in a while you get that “gut feeling…” maybe it feels like butterflies in your stomach or maybe it’s a tug in your belly. Do you think it’s nonsense and ignore it or could it be your intuition trying to get your attention to help you make better decisions and live a more fulfilling life? Do you follow your intuition? …

Client Avatar – The Key To Effectively Market Your Esthetician & Spa Business

I often hear from spa owners and estheticians, “I don’t know where to find new clients,” or “I don’t know what to say in my marketing materials,” or “what should I blog about,” or “should I focus on Facebook ads or post on Instagram?” These seemingly very different questions can actually be addressed if you take a moment, go back …

How To Create a Profitable Environment for Your Esthetician Business (Part 1 of 2)

Do you love your work environment? Is it lifting you up or dragging you down? Our environment shapes the way we think, believe, and behave. A toxic work setting not only affects our health and well-being but also has an impact on the number of clients and amount of income we create. If you’re having the following challenges, like some …

How To Land The Perfect Job out of Esthetics School - Maxine Drake Blog

How to Land the Perfect Job Out of Esthetics School

Don’t panic! You’re awesome, and you’ve got this! Congratulations on completing esthetics school! Now it’s time to land the perfect job. Welcome to the sensational circle of estheticians. You have chosen a life path that is not only personally rewarding but can be very lucrative if you plan effectively. You will build amazing relationships and lasting friendships, and even experience …