Prospects view your website and social media channels before making a decision to do business with you. Increasing your beauty business’s online visibility is vital to generating more leads and gaining ideal clients.
Keeping up with the latest digital marketing best practices is a full-time job in and of itself. Partnering with a digital marketing strategist is the best way to design a complete marketing strategy that’s right for your beauty business.
Don’t just hire any strategist, though!
To ensure success, make sure to work with someone who specializes in the beauty industry. Many freelancers claim to be “digital marketing strategists” these days. Don’t be fooled!
Do your homework and vet candidates thoroughly before you make a decision.
What do you need to know when hiring a digital marketing strategist?
To get the inside scoop, I talked with Kirsten Foss. Scroll down to catch the video interview!
Kirsten is a fellow spa business coach turned digital marketer for beauty business owners. We discussed how outsourcing your digital marketing activities can help expand your spa business.
Why Should You Hire A Digital Marketing Strategist?
A digital marketing strategist helps you increase your online visibility. By increasing your online visibility, you will drive more high-quality traffic to your website, and attract more prospects to book appointments with you.
Kirsten is an experienced strategist and will review your analytics to ensure that your investment is yielding your desired outcomes. For example, she has a well-organized process that derives insights from data and reports. She then provides you with the insights you need to stay on track with your marketing message.
Working with a digital strategist also enables you to become more proactive in your marketing efforts.
Let’s face it, we all slack. Whether it’s posting on social media or sending out email campaigns, isn’t always easy to stay consistent. A digital strategist helps you orchestrate the moving parts so you can stay consistent with your online presence and marketing message, which is the key to building trust with your audience.
What Does a Digital Marketing Strategist Do?
A digital marketing strategist helps you connect with prospects and clients through various online channels and moves these prospects into your sales funnels. Here are some common services provided by a digital marketing strategist and what they entail:
Social Media Management and Strategy
A social media strategist helps you develop a solid plan to reach your ideal clients and build relationships via social media platforms. Facebook and Instagram are the most popular social media channels in the beauty industry. You will also find that some audiences frequent Twitter and LinkedIn.
Your strategist should help you identify your ideal clients’ preferred platforms and create content that resonates personally. Hold a meeting once a month to adjust and refine your plan. If your strategist manages your social media accounts, posting at least three times a week on your behalf is ideal, as well as monitor comments and mentions.
Email Marketing Strategy
Many spa owners don’t utilize email as part of their marketing mix as much as they should.
This is usually because they don’t know what to write. Yet, a well-executed email marketing strategy is one of the best ways to stay top of mind and build relationships with your prospects and clients.
A digital marketing strategist can help you design a plan to establish a consistent presence by emailing your list at least once a week. They can also help you strike a balance between sharing useful content that nurtures relationships and promoting your services to drive sales.
Content Marketing and Lead Generation
Content marketing (e.g., publishing blog articles and posting videos) is underutilized by most beauty business owners. However, it’s one of the best ways to improve your SEO, build credibility, and drive high-quality traffic to your website.
A digital marketing strategist can help you create a content marketing plan and even write articles for you.
You should also make sure you’re capturing the contact information of your readers. Your digital marketing strategist can help you design a lead generation strategy. That could mean creating a lead magnet, identifying opportunities to capture leads on your website, and driving traffic to a landing page designed for generating leads.
An Investment That’s Worth Every Penny
When you reach a point in your business at which you need to optimize your marketing efforts, working with a digital marketing strategist is an investment that’ll be worth every penny.
Your strategist will help you do the necessary research to see what makes your ideal audience tick. They will then analyze the data to learn what works best for your business, derive actionable insights from various reports, and implement a digital marketing strategy based on your business objectives.
Maxine Drake Consulting and The Esthetician Business Academy highly recommend Kirsten Foss.
If you’ve worked with a strategist in the past, share your experience in the comments.