The foundation of building a successful team for your beauty business is to adopt a leadership style that matches your core values and personality.
As we have discussed in the first installment of this series, servant-based leadership and transformational leadership are best suited for beauty business owners.
After acquiring the necessary leadership mindset and skillset, it’s time to dig into the nuts and bolts of hiring and training to set your team up for success.
4 Steps To Building a Dream Team For Your Beauty Business
When you’re expanding your business, you’re not simply selling more products or services. You’re now in the business of growing people and you need a process to ensure your team members can thrive.
1. Create Training Materials
Before bringing anyone on board, put together an employee handbook for training new hires.
Start by sharing your vision, mission, business culture, and core values with your employees. The handbook should communicate not only the details of the day-to-day operations but also what your brand stands for.
Then, document all your processes and write out operational procedures for each position, e.g., front desk/guest services, hair stylist, esthetician, and massage therapist, etc.
The handbook needs to provide step-by-step instructions on how things are done at your spa. The procedures should reflect your unique approach and branding so everyone on your team is empowered to deliver a consistent client experience.
Your onboarding materials should also cover HR policies and performance expectations, employee benefits, and legal policies so new hires will know exactly what to expect and how to behave.
2. Hire the Right Team
Hiring the right employees simply means hiring people who believe what you believe so your business can thrive. You want new team members to align with the mission and philosophy of your company.
When your team believes in what you do, they’ll be excited to work for you, put your clients first, and do whatever it takes to help your business succeed.
The process of hiring an outstanding team member often starts with posting an effective ad. However, most people make the mistake of listing out a laundry list of duties and responsibilities instead of focusing on whether a potential hire aligns with their mission and vision.
To create an ad that can draw in the right candidates, you need to be honest – set the right expectations, list out the unique qualities you seek, communicate what your brand stands for, and describe what it’s like to work for you.
If you take the time to think through and write out these foundational details, you’ll be able to attract the right employees and have a much easier time building a dream team.
3. Set Up an Onboarding Process
Hiring the right people is just the first step – now you need to train your team so they can perform their jobs effectively by incorporating these key elements into your onboarding process for new team members:
- Show that you’re excited to have them onboard, such as taking them out for lunch on their first day or gifting them something relevant to their positions.
- Include a checklist in the onboarding package, such as an agenda for the first week(s) to ensure that new hires have all the tools and information they need to do their jobs.
- Make proper introductions and ensure that new hires have the chance to meet all their co-workers. Making them feel at home and being part of the family can improve communication and collaboration.
- Create accountability by setting clear expectations, such as performance metrics, to ensure that new team members understand how they should perform.
Take the time to implement a system and train your new hires so you can spend less time and effort and they feel secure in their new position. This step is important, for we can’t manage people, but we can manage systems. Make sure to ask for feedback and revisit your onboarding process periodically to make necessary improvements.
4. Provide Ongoing Training And Mentoring
The long-term success of your business depends on your ability to train, coach, and mentor your team members so they can continue to grow personally and professionally.
Schedule regular gatherings with your team, set up a one-on-one time to connect, and don’t forget to give kudos for jobs well done. Employees who feel appreciated will go above and beyond to help you grow your business.
Help your team members realize their potential by constantly stretching them and helping them when they need guidance. In addition, provide ongoing training for your employees, which could be conducted by a leading team member, vendors, or other industry leaders.
You should also encourage team leader(s) to attend workshop and conferences so they can bring the information back and set up in-house training for the rest of the employees.
Building a Successful Business Is Team Work
Expanding your business involves more than hiring just a couple of people to perform a series of tasks.
Build a solid foundation by getting clear on what your business stands for and communicate your unique philosophy to attract the right team members who believe in what you do.
Building a dream team requires you to step up and become the leader in your business. Set up systems and infrastructure so team members are empowered to succeed.Building a dream team requires you to step up and become the leader in your business. Click To Tweet
There are many moving parts when it comes to building a business and growing a team. Shorten your learning curve with one-on-one coaching. The Elite Esthetician VIP Program is specifically designed for beauty business owners who are ready to take the next step. Fill out your application here and we’ll connect to see if it’s the right fit for you.