Do you feel exhausted because you’re trying to be everything to everyone when it comes to marketing your beauty business and servicing your clients? Discovering your niche or specialty could be the game changer, especially if you feel like you’re trying to please everyone. Are you having trouble attracting your dream clients because you can’t seem to get your marketing …
The foundation of building a successful team for your beauty business is to adopt a leadership style that matches your core values and personality. As we have discussed in the first installment of this series, servant-based leadership and transformational leadership are best suited for beauty business owners. After acquiring the necessary leadership mindset and skillset, it’s time to dig into …
If you’re a successful solo esthetician with a full book of appointments, you may be feeling exhausted or even a little burnt out just from servicing your clients. You may even be turning businesses away, which makes you feel like you’re leaving money on the table. Is it time to hire someone? Hiring employees may seem to be the obvious …
What can you do to inject more innovation, value, and creativity into your beauty business? To start, we need to first define what innovation means for us as beauty professionals and then muster up an innovative attitude within ourselves! You don’t have to come up with some groundbreaking technology to be “innovative.” For many service businesses, being innovative simply means …
As a beauty business owner, your job is so much more than delivering services. You have to sustain and grow your business, which means you have to master the art of selling – after all, if you can’t sell your products or services, you don’t have a business. When you invest money in advertising and resources into spa marketing, making …
Many spa owners or estheticians shy away from dealing with their finances and I get it – it’s often confusing, overwhelming, and intimidating. Let’s take an honest look at your numbers and give you confidence so that small financial problems don’t turn into bigger issues. A handful of financial skills can help improve the health of your business and your …
One of the most important skills for beauty business success is the ability to relate to people. Get to know yourself by developing greater self-awareness and your clients and team members will receive the benefits. In order to build meaningful connections, we need to get to know ourselves on a deeper level. The more we know ourselves, the better we …
[md-blog-header] Grow your beauty business simply by anticipating something your client wants before they ask for it. Raise the bar in customer service by being one step ahead of your client’s needs. Recently I celebrated my husband’s birthday at a high-end restaurant. We had the most exquisite table in front of an open window, which allowed us to watch the …
The beginning of a new year often means opening up to new concepts and approaches to the way you market your beauty business. It’s the time to look fresh ideas and discard what hasn’t been working with your marketing efforts… The right marketing strategy is essential for attracting ideal clients and increasing sales. Isn’t it true that the best-marketed business …
Do your clients hold back when you ask for a referral and tell you that you’re their “best-kept secret?” While there are always new strategies for business building, nothing will grow your clientele faster and stronger than referral marketing. People are 4 times more likely to make a purchase when referred by a friend and the lifetime value for a …