how to launch a high-end treatment in your esthetician business

How To Launch a High-End Treatment In Your Esthetician Business

A growth strategy in our esthetician business is to offer the best services to our clients at the highest perceived value. You want to launch a high-end treatment your clients want. This high-end treatment must provide outstanding results. Offering high-end services is the fastest way to create residual income in your esthetician practice. Here’s how to launch a high-end treatment …

online consultations esthetician

Adding Online Consultations To Your Esthetician Business

From the first day of esthetics school, we were taught that everything we do as estheticians should start with a consultation with our clients. Thanks to technological advances and changes in our industry, consumers are increasingly open to having online consultations with their estheticians. Adding an online consultation service can help you expand your client base and improve your business …

maxine drake earn six figures

Earn Six Figures As an Esthetician Without the Wear And Tear On Your Body

Forget what you’ve been told.  Yes, you can earn six figures as an esthetician without working around the clock. Working as an esthetician can be physically demanding which can take a toll on our bodies. The wear and tear can limit how many clients we serve and how much revenue we generate. There are ways to earn six figures as …

Online Booking Flaws

Flaws With Online Booking Estheticians Should Beware Of

Using an online booking platform sounds like the perfect way to “make money while you sleep” — but I feel it’s become a flawed system that allows clients to “choose” a skincare service prior to an esthetician analyzing the skin. A client lands on your website, reads your service menu, and clicks to book before you ever speak with them. …

Taking Profits First

Taking Profits First in Your Esthetician Business

We wouldn’t even think of taking profits first in our business. It’s not what we are taught! In fact, we learn the opposite in most business classes: Sales minus expenses equals profits. There is a better way to run your business! In fact, the human brain is wired for a different formula. Ready? The Profit First Formula will change your …

Post-Holiday Slump

Overcoming Post-Holiday Slump In Your Esthetician Business

It’s not easy to whip up motivation right after the New Year but you know that you need to overcome the post-holiday slump for the sake of your business. You had an amazing holiday event, doubled gift card sales, and worked extra hours to accommodate clients. You have been running in four different directions the last few months and now …

Create And Achieve Your Vision

2020 – Year of Vision in Your Beauty Business

We are approaching the beginning of a new year and new decade and some are calling it the year of vision. What can you do differently in 2020 to create positive change in your beauty business? The beginning of a new year gives us a fresh start so it’s important to direct your attention and thoughts on what you want. …

Spread Kindness and Holiday Cheer All Year Long

The holiday season is a time of year when most people feel like spreading love and kindness. Is it because we’re genuinely happier? That got me thinking. Wouldn’t it be nice if we spread kindness all year long? We could definitely use more love and kindness in the world these days. Spreading kindness starts with us. Each day, we have …

Want New Clients? Create Raving Fans in Your Beauty Business Instead

We are obsessed with gaining new clients in the beauty industry. It’s almost become a fad. Instead, we should understand how to create raving fans to build a solid, sustainable beauty business. Many beauty professionals I know are busy (and distracted) trying to get new clients in the door. So busy that they’re not taking care of the clients they …