Lessons Learned During The COVID-19 Transition Maxine Drake Esthetician Coach

Beauty Professionals Share Lessons Learned During The COVID-19 Transition

Beauty professionals had to completely shut down businesses during the COVID-19 “stay-at-home” orders. Several are still closed. It has been a learning experience and a time of reflection for most beauty business owners. I asked my Esthetician Inner Circle members to share their greatest lessons during COVID-19. The question provoked heightened emotions, heartfelt responses, and deep realizations that I’d love …

how to prepare for a sudden leave of absence in your esthetic business

How To Prepare For a Sudden Leave of Absence in Your Esthetic Business

Preparing for a sudden leave of absence is different than not being able to work due to the pandemic, even though they are both considered emergency situations. What if you need to take a sudden leave of absence from your esthetic practice due to an accident or illness? We never think anything will happen to “us” – so preparing for …

how to boost your immunity and have a healthy treatment room

How To Boost Your Immunity and Maintain a Healthy Treatment Room

As beauty professionals, we work in close proximity with our clients. As more states are reopening and you start to see clients again, it’s important to improve your well-being, protect your immune system, and keep a healthy treatment room. I have always been a health-nut to a degree and the past few months have reminded me that we must have …

maxine drake social media burnout and your esthetician business

Social Media Burnout And Your Esthetician Business

Social media has become a bit much these days for most people due to the negativity and crazy opinions. It’s easy to experience burnout- even though you know you need social media for your esthetic business. Do you ever feel like you want to just shut it all down? Close it up. Bye. bye. Social media burnout is real and …

maxine drake blog image - are you ready to reopen your beauty business

Are You Ready to Reopen Your Beauty Business?

Are You Ready to Reopen Your Beauty Business? As the nation is in various stages of reopening during the COVID-19 crisis, many beauty business owners are trying to do the right thing — for themselves, their companies, and their clients. Some beauty businesses have reopened while others are waiting for the “all clear” from their state governments. You may be …

beauty business marketing during covid-19

Beauty Business Marketing During COVID-19

Marketing your beauty business is still essential even though you may not be servicing clients during the COVID-19 shutdown. Use this downtime to market your business and continue to nurture relationships with your clients.  If you continue to market your beauty business now, you’ll be top of mind when businesses begin to open. You want your appointment books filled (as …

how to remain calm during covid-19 for estheticians

How To Remain Calm And Solution-Oriented During COVID-19

Calm is not a word used to describe how most people are feeling during COVID-19 effects. This is our first pandemic in our lifetime and many of us are out of sorts — being affected by panic, fear, and uncertainty.  “Anxiety is one of the most contagious emotions — that’s why it always takes down groups of people, not just …

maxine drake holistic skincare

How To Offer Holistic Skincare Services Using Products And Equipment You Already Own

  As more consumers strive to live a healthy lifestyle, they’re also seeking holistic skincare services from estheticians. Many beauty professionals are realizing the limitations of treating skin symptoms and want to offer holistic options that handle the root cause. If you want to exceed your clients’ expectations and charge a premium for your services — this article is for …

Many business owners are going through a tough time right now, especially beauty industry professionals who rely on face-to-face interactions with their clients to deliver services. Spas are temporarily closed due to the COVID-19 pandemic and many estheticians I connected with are scared. Instead of feeling despair or panicking, we need to be proactive and make the best of this downtime. Here’s a leadership checklist to help you take action: Maintain a Positive Mindset This is not your first rodeo — you have overcome challenges before. First and foremost, you need to believe that you can be successful during any crisis. Then, remember that input equals output so be mindful about what data and information you’re receiving. While we need to stay informed, watching the news and scrolling through social media all day can cause undue stress. You may have to distance yourself from certain media outlets and negative people on social media so you can stay upbeat and motivated to ride out the challenge. Hold Your Core Values Close To Your Heart It’s easy to practice our core values when things are going smoothly. However, the rubber meets the road during tough times when we face difficult choices. Hanging onto our core values helps us make decisions and take actions that are aligned with our long-term goals and visions. In fact, how people and businesses practice their core values during a time of crisis is a testament to their leadership quality. Take Care of Your People As a leader, you need to consider how your decisions affect those around you, including your clients and employees. Stay in close communication with your clients — use text, phone calls, and emails to share important information. Upload videos to your social media business pages instead of streaming as systems are bogged down and glitchy. Create conference calls and email chains to remain connected to your employees. Team members may feel scared or unsure so be that stable pillar. Do a Financial Audit If you haven’t already, it’s time to wrap your head around your numbers. Do you know how much cash flow you need if you have to cease operations for a while? Can you survive for 8 weeks without any revenue if needed? What expenses can you turn off to stretch your budget? If you don't have the cash, look into getting a line of credit. Call banks to see if they can offer you 0% interest on any open credit cards so you can better manage your cash flow during this lean time. Contact Your Small Business Administration You may be able to get some help from your state government as each state has a disaster relief plan. You may also be eligible for federal relief programs so stay tuned to make sure you’re receiving all the help you can get. Explore Unemployment Options If you have a team, encourage them to look into unemployment benefits. As a business owner, you have paid into this and there’s no shame to take advantage of it now. Also, Canada is waiving the 1-week waiting period and also promising not to increase unemployment insurance. If you’re a solo esthetician with an S-corp and have put yourself on the payroll, you may be eligible for unemployment benefits. Check with your CPA to find out what kind of relief you can get. Add Retail to Boost Cashflow Encourage your clients to keep up with their beauty routines by offering personalized recommendations on products and modalities. You will be able to generate an income while staying relevant. This also allows you to continue building trust and relationships with clients when you can’t work with them face-to-face. Many companies offer drop-ship services so you don’t have to worry about stock, warehousing, and shipping. I recommend looking into Circadia Skincare, My Skin Buddy, LightStim, Hale & Hush, and Se Skin. Make sure to sell high-quality products that align with your expertise and philosophy. There are opportunities in every crisis — instead of feeling despair and becoming reactive, we can be proactive and positive leaders for our clients and employees. If you need support during this transitional time, I invite you to join the Esthetician Inner Circle. You’ll not only learn the best business and marketing tips for beauty professionals but also get the peer support you need to ride out this critical time. Be safe and know that you have overcome challenges before.

Survival Checklist For Estheticians During COVID-19 Pandemic

Many business owners are going through a tough time right now, especially beauty industry professionals who rely on face-to-face interactions with clients. Spas are temporarily closed due to the COVID-19 pandemic and many estheticians are scared for their business. Instead of feeling despair or panicking, we need to be proactive and make the best of this downtime. Here’s a leadership …

keep passion alive in your esthetician practice maxine drake

How To Keep Passion Alive In Your Esthetician Practice

Recent events have caused many estheticians to lose motivation and enthusiasm for their business. If you still love what you do, let’s explore ways to keep the passion alive no matter what is happening around you. We have all needed to regroup since COVID-19. Pushing the reset button gives us time to reflect and it also gives us the clarity …