HOW TO CREATE AN EFFECTIVE ONE-LINER FOR YOUR ESTHETICIAN BUSINESS

How to Create an Effective One-liner For Your Esthetician Business

Ditch the elevator pitch and create an effective one-liner for your esthetician business instead. We are taught to have an “elevator pitch” but here’s the problem — nobody likes to be pitched to. What should you say when someone asks you “what do you do?” Instead of an elevator pitch, create an effective one-liner for your esthetician business. Instead of …

vetting freelancers for your beauty business

Vetting Freelancers For Your Beauty Business

If your beauty business has been expanding and you’ve reached a point where you need to hire freelancers to support your growth — congratulations! Vetting freelancers is part of the process and knowing what to look for makes the vetting process much easier. However, hiring freelancers isn’t without risks. A ton of freelance virtual assistants, marketing consultants, social media managers, …

how to demolish debt in your beauty business maxine drake consulting

How To Demolish Debt In Your Beauty Business

If you have acquired more debt in your beauty business due to this year’s circumstances, you will learn how to handle the problem in this article. You must demolish your debt to become more profitable.  Maybe you have a business mortgage or purchased expensive equipment earlier this year. Or you have put expenses on credit cards to get through tough …

the secrets to beauty business success maxine drake consulting blog

The Secrets to Beauty Business Success

Beauty business owners often ask me, “What is the secret to success? Just tell me and I’ll do it.” Building a successful beauty business is a lot like training for an athletic event — and I have a rather simple formula: focus and discipline. When I raced triathlons, I put in place a structure along with daily habits well before …

how to act like a beauty business ceo maxine drake esthetician coach

How to Act Like a Beauty Business CEO

In business training and seminars, we’re taught to think and act like a Chief Executive Officer (CEO.) What does that really mean for us in the beauty industry? Do you need to go back to school? Are you out of luck if you aren’t born with certain personality traits? Acting like a beauty business CEO doesn’t mean you need high-level …

HOW TO START YOUR ESTHETICIAN YOUTUBE CHANNEL WITH EASE MAXINE DRAKE BLOG

How To Start Your Esthetician YouTube Channel With Ease

Video marketing is no doubt an effective way to promote a service business. Many estheticians and spa owners understand the benefits of starting an esthetician YouTube Channel, yet few have actually taken action. 92% of marketers say that video is an important part of a business marketing strategy and the average person spends  100 minutes every day watching online videos. Yet, …

Empowered Esthetician Mastermind Group maxine drake coach

Should You Join An Empowered Esthetician Mastermind Group?

In your quest to learn success techniques, you may have heard of mastermind groups. But you may wonder, “should I join such a group as an esthetician or spa business owner?” “Is an esthetician mastermind group right for me?” I’ll be honest. I have joined quite a few masterminds in the past and the experience was a mixed bag. Some …

How To Overcome Fear Building Your Virtual Skincare Business

The words “virtual practice” or “virtual business” has caused a bit of fear for estheticians since COVID-19 prevented most practitioners to shift “in-person” treatments. Is it time to expand your business model and offer virtual services? Let’s take a look at some options. Many beauty business owners are wondering: Is there an end in sight to the limitations? How can …

what do your values say about your business maxine drake consulting

What Do Your Values Say About Your Business?

Recently, I have been geeking out on how our values affect the subconscious mind and our behaviors. Our values say a lot about us as individuals and could determine the success of our business. How do we come up with values? Where do we learn them initially and how do they affect everything we do? Let’s get deep on the …