nnouncing the 2021 beauty business summit

Announcing 2021 Beauty Business Summit

We were just as disappointed as you were when we rescheduled the 2020 Beauty Business Summit to October 3-4, 2021. You likely spent a great deal of time at home in the last year and now you’re ready for something big! And, we want to give you something to look forward to. You’ve earned it. Get out of the house. …

Why You Need Profit First in Your Beauty Business

Why You Need the Profit First Formula in Your Beauty Business Now

We need the profit first formula now because most of us are way better at serving clients in the treatment room than we are at running our beauty business. The Profit First formula will create a positive shift in your business forever! You will look at money in a new light. Read on beauty pro! Plenty of beauty business owners …

Five Major Beauty Business Website Mistakes to Avoid

5 Major Beauty Business Website Mistakes To Avoid

Your website is a critical component to growing your beauty business. If your site is not converting prospects into paying clients as well as it could then this article is for you. Your potential clients search the internet for everything, including beauty services. Does your website convey a stellar first impression? Because you have about five seconds to state clearly …

beauty business website maxine drake

How To Create a Beauty Business Website That Converts Prospects into Clients

You may have a pretty website but does it convert prospects into paying clients for your beauty business? Your website conversion rate is where the rubber meets the road. It’s time to examine a few things if your website isn’t helping you attract ideal clients and generate sales for ultimate beauty business growth. Common Beauty Business Website Mistakes Here are …

why you should become a specialty esthetician

Why You Should Become a Specialty Esthetician

Become a more valuable esthetician by specializing in something you love. Your business can become diluted if you haven’t found your niche or specialty in your business as an esthetician. Being a generalist who “helps everyone ” is a mistake made by many estheticians. Instead, build a powerful brand that attracts your ideal clients by differentiating your business in today’s …

how to get out of the survival trap in your beauty business

How To Get Out Of The “Survival Trap” In Your Beauty Business

If you feel like this past year had you running in circles in your beauty business, you are not alone. One of my favorite authors showed us how to get out of the survival trap and move our business forward. Best-selling author, Mike Michalowicz, was our expert speaker in the Esthetician Inner Circle membership. He discussed why many beauty business …

advanced goal setting method

An Advanced Goal Setting Method That Works – Esthetician Business

If you have had trouble reaching your goals in the past, check out his advanced goal setting method for you and your esthetician business. 2020 has taught us that we need to be bold with our life… or “go home.” For 2021, let’s start the year with an advanced goal setting method that works. We know that if you create …

HOW TO CREATE AN EFFECTIVE ONE-LINER FOR YOUR ESTHETICIAN BUSINESS

How to Create an Effective One-liner For Your Esthetician Business

Ditch the elevator pitch and create an effective one-liner for your esthetician business instead. We are taught to have an “elevator pitch” but here’s the problem — nobody likes to be pitched to. What should you say when someone asks you “what do you do?” Instead of an elevator pitch, create an effective one-liner for your esthetician business. Instead of …

vetting freelancers for your beauty business

Vetting Freelancers For Your Beauty Business

If your beauty business has been expanding and you’ve reached a point where you need to hire freelancers to support your growth — congratulations! Vetting freelancers is part of the process and knowing what to look for makes the vetting process much easier. However, hiring freelancers isn’t without risks. A ton of freelance virtual assistants, marketing consultants, social media managers, …

how to demolish debt in your beauty business maxine drake consulting

How To Demolish Debt In Your Beauty Business

If you have acquired more debt in your beauty business due to this year’s circumstances, you will learn how to handle the problem in this article. You must demolish your debt to become more profitable.  Maybe you have a business mortgage or purchased expensive equipment earlier this year. Or you have put expenses on credit cards to get through tough …