Create And Achieve Your Vision

2020 – Year of Vision in Your Beauty Business

We are approaching the beginning of a new year and new decade and some are calling it the year of vision. What can you do differently in 2020 to create positive change in your beauty business? The beginning of a new year gives us a fresh start so it’s important to direct your attention and thoughts on what you want. …

Spread Kindness and Holiday Cheer All Year Long

The holiday season is a time of year when most people feel like spreading love and kindness. Is it because we’re genuinely happier? That got me thinking. Wouldn’t it be nice if we spread kindness all year long? We could definitely use more love and kindness in the world these days. Spreading kindness starts with us. Each day, we have …

Want New Clients? Create Raving Fans in Your Beauty Business Instead

We are obsessed with gaining new clients in the beauty industry. It’s almost become a fad. Instead, we should understand how to create raving fans to build a solid, sustainable beauty business. Many beauty professionals I know are busy (and distracted) trying to get new clients in the door. So busy that they’re not taking care of the clients they …

Beauty Business Summit: The Original Luxury Event

The Beauty Business Summit is an event we’ve all longed for. Attention to detail, class, and quality education. Even though it’s just our third year, the Beauty Business Summit has become one of the most sought-after events to attend for licensed beauty professionals. It’s regarded as a one-of-a-kind conference and has been coined “a luxury event.” The Evolution of the …

Holiday Promotions

Holiday Promotions To Increase Sales In Your Beauty Business

The holiday season is the busiest time for the beauty industry as many people are looking for unique and thoughtful gifts for their loved ones. While I’m not a big fan of “discounts,” I’m a firm believer in creating promotions that can add value to your clients while increasing your bottom line. Here are some unique promotion ideas to help …

Making Connections

Love, Connection, Education and Positive Change: The Beauty Business Summit

Attendees, speakers, and sponsors are still talking about the Beauty Business Summit several weeks after the event. When you bring people together in love and harmony, something magical happens and the attendees want to hold onto those memories and feelings for as long as they can. The common statement from many: “This event was life-changing for me.” Because of this, …

How To Respond

How To Respond To Angry Clients In Your Esthetician Business

It’s not “if” but “when” that you’ll come across angry or negative clients in your esthetician practice. So what can you do? Learning How To Respond Before we dig in, notice that I used the word “respond” instead of “handle” or “deal with,” since it’s easy to become reactive or defensive in this kind of situation. The last thing we …

Finding Your Niche

5 Simple Steps To Finding Your Lucrative Niche

Fortune may be in the follow-up but true wealth lies in your niche as an esthetician. If you’re pursuing everyone, it will be hard to grow your beauty business sustainably and profitably. So how can you market the right services to the right people? The secret is in finding your niche. Now you may wonder, “But Maxine, beauty schools teach …

Believe In Yourself

The One Thing That Will Make Your Esthetician Or Beauty Business Successful

We read books and follow formulas. Many of us take online courses and attend live events. We join mastermind groups and hire coaches, shift our business models, and launch new products… Sure, many of these are needed for business growth but why isn’t everybody succeeding if we can just check them off the list? If you feel like you have …

Client Retention System

How To Create A Client Retention System For Ultimate Beauty Business Growth

After coaching many estheticians and spa owners over the years, I noticed that most focus their marketing efforts on acquiring new clients instead of retaining. That’s totally understandable – after all, we all associate new business with growth and profits, right? However, did you know that it costs five times as much to acquire a new client than to keep …