Most beauty business owners are reluctant to expand their business because they dread the hiring process and fear managing employees. All you need are a few hiring tips to take your business to the next growth level. I failed miserably at hiring employees as a new spa owner! Until I got it right, under the pressure of my CPA and esthetician …
Leverage Email Marketing To Convert Prospects Into Paying Clients In Your Esthetician Business
When I chat with estheticians about email marketing, I usually get a sigh of frustration or comment “I should be better with emailing my clients.” There is no shaming, however, you can easily convert prospects into paying clients with a couple of strategies. Email marketing is a highly cost-effective way for small businesses to nurture relationships with prospects and drive …
Improve Your Beauty Business’s Visibility with a Digital Marketing Strategist
[md-blog-header] Prospects view your website and social media channels before making a decision to do business with you. Increasing your beauty business’s online visibility is vital to generating more leads and gaining ideal clients. Keeping up with the latest digital marketing best practices is a full-time job in and of itself. Partnering with a digital marketing strategist is the best …
7 Tips To Move Out Of The Victim Mentality As A Beauty Business Owner
[md-blog-header] If you are caught in a victim mentality, short-term or otherwise, you could feel paralyzed making decisions and doing other important tasks in your beauty business. Discover 7 tips to help you move out of a victim mindset to having a winner mindset to feel positive and productive. To clarify the difference, a victim rarely sees a way out …
Announcing 2021 Beauty Business Summit
[md-blog-header] We were just as disappointed as you were when we rescheduled the 2020 Beauty Business Summit to October 3-4, 2021. You likely spent a great deal of time at home in the last year and now you’re ready for something big! And, we want to give you something to look forward to. You’ve earned it. Get out of the …
Why You Need the Profit First Formula in Your Beauty Business Now
[md-blog-header] We need the profit first formula now because most of us are way better at serving clients in the treatment room than we are at running our beauty business. The Profit First formula will create a positive shift in your business forever! You will look at money in a new light. Read on beauty pro! Plenty of beauty business …
5 Major Beauty Business Website Mistakes To Avoid
[md-blog-header] Your website is a critical component to growing your beauty business. If your site is not converting prospects into paying clients as well as it could then this article is for you. Your potential clients search the internet for everything, including beauty services. Does your website convey a stellar first impression? Because you have about five seconds to state …
How To Create a Beauty Business Website That Converts Prospects into Clients
[md-blog-header] You may have a pretty website but does it convert prospects into paying clients for your beauty business? Your website conversion rate is where the rubber meets the road. It’s time to examine a few things if your website isn’t helping you attract ideal clients and generate sales for ultimate beauty business growth. Common Beauty Business Website Mistakes Here …
Why You Should Become a Specialty Esthetician
[md-blog-header] Become a more valuable esthetician by specializing in something you love. Your business can become diluted if you haven’t found your niche or specialty in your business as an esthetician. Being a generalist who “helps everyone ” is a mistake made by many estheticians. Instead, build a powerful brand that attracts your ideal clients by differentiating your business in …
How To Get Out Of The “Survival Trap” In Your Beauty Business
[md-blog-header] If you feel like this past year had you running in circles in your beauty business, you are not alone. One of my favorite authors showed us how to get out of the survival trap and move our business forward. Best-selling author, Mike Michalowicz, was our expert speaker in the Esthetician Inner Circle membership. He discussed why many beauty …