Many estheticians and spa owners struggle with generating profits from their retails sales. I once coached a spa owner who was having the same challenge and we made ONE small change to her business. All of a sudden, her retail sales went up dramatically. That’s not an isolated case either. I have coached many spa owners and their teams. Just …
The Real Reason You’re Distracted The average entrepreneur spends 9 hours working each day, but did you know that 3.4 hours of which is wasted on distractions? Managing time is a struggle for most estheticians and spa owners. We all have the same hours in a day, yet it seems harder and harder to get it all done. The task …
I often hear from spa owners and estheticians, “I don’t know where to find new clients,” or “I don’t know what to say in my marketing materials,” or “what should I blog about,” or “should I focus on Facebook ads or post on Instagram?” These seemingly very different questions can actually be addressed if you take a moment, go back …
There’s always a buzz among spa professionals around Mother’s Day. Buzz, and also stress. You’re still recovering from the hustle of Christmas and Valentine’s Day promotions. Plus, many are realizing that they’re almost halfway through the year and looking at how their revenues are measuring up. This stress could blind the judgment of many spa business owners, causing them to …
As business owners, we often have this love-hate relationship with Facebook. Now that Facebook Live is the rage, everyone is hopping on the bandwagon. Facebook’s algorithm gives priority to live streaming and videos. In fact, you’d get three times as much reach as a regular post. Once I started doing Facebook Live, I doubled the number of Likes on my …
Did you know that the beauty industry rakes in over $500 billion in revenue globally? That’s a staggering number, and it’s clear that the demand for beauty and wellness services is thriving. If you’re wondering how to tap into this lucrative market and bring new clients, you’re on the right track. As a seasoned beauty business coach with years of …
I was talking to an esthetician who was having a hard time – things seem to be slow everywhere and money is just not coming in. The few months after the holidays are often quite challenging for many spa owners and estheticians. There’s a lull in sales and clients seem to be scarce. It’s often hard to muster up the …
Amidst the excitement of welcoming 40 new members to the Esthetician Inner Circle, I reflected on how all these new people whom I’ve never met or spoken to ended up trusting me to help them with their spa or esthetician business. Turns out, the years I invested in cultivating my “first impression” and online image have paid off. In today’s …
You started your business because you love what you do – of course! However, running a business can be quite a different story… whether you’re just starting out or have been in business for a while, feeling overwhelmed by all the “stuff” you have to do is not uncommon. Maybe you feel paralyzed because you have all these great ideas, …
Most estheticians and spa owners fulfill their passion by seeing clients in their treatment rooms. They also schedule additional time to manage business tasks and handle any challenges that may arise. That means the majority of esthetician owners are working in, as well as on, their businesses. If this is you, you know how crazy things get when trying your …