Writing a mission statement for your spa business may feel hard to do at first. Here’s what you need to ask yourself to craft a meaningful mission statement: What are you on a mission to do? What is your objective? (Something that you’re trying to overcome.) What will happen when you achieve your mission? How will you help change the …
How To Generate More Spa Sales – Without Being Salesy
Follow these 8 easy steps To Increase Spa Sales Without Being Pushy When asked, most estheticians and spa owners say the reason for low retail sales is that they don’t want to come across salesy. I get that. But sometimes we can’t seem to help it when we’re feeling the pressure to meet our business and financial goals. How do …
How to Create a Vision Board for Your Spa Business
Even though most of us have a pretty good idea of what we want to create in our business, corralling our thoughts and putting them into words is a struggle for many. However, as a beauty business coach, I recommend having a vision for your business and for your life. It’s easy to become distracted and get lost in the …
Increase Sales By Hosting A Holiday Spa Event
The holiday season is fast approaching and this is the time of year many spa owners are crunching to make their revenue goals before year end. You can absolutely increase sales by hosting a spa event. Sure, it’s nice to gather clients for a party, but your main objective should be to create community awareness, gain new clients, and sell …
Advance Your Esthetics Career – Become an Oncology Trained Esthetician
I recently interviewed my dear friend, Becky Kuehn, who provides advanced oncology training for estheticians, salons, and spa owners so they can confidently care for clients who are battling cancer or experiencing side effects from treatments during all stages of cancer. If you’re looking to advance your esthetic career – I highly recommend becoming an oncology trained esthetician. Milady’s sought Becky …
Best Email Marketing Strategies For The Esthetician In Business
Many estheticians and spa owners struggle with email marketing because they are unsure of what to say or uncertain of how many emails to send. Others find email marketing challenging, or underestimate the power value based emails can have for business growth so email marketing strategies are under utilized. In truth, email marketing can be a strategic way to communicate …
Important Evening Ritual For Successful Entrepreneurs
You may find it baffling that an “evening ritual” has anything to do with your business. But it does. This evening ritual I’m talking about has fallen to the bottom of our never-ending to-do lists because it hasn’t been respected in our culture. However, I’ve found that it’s also one of the most important things you can do if you …
How To Deal with the Summer Slump in Your Esthetician Business
For spa owners, the Summer Slump – or the slow down that happens in July & August can cause stress and anxiety – especially if you’re not prepared. If you’ve been in business for a few years, you probably have figured out when the slow time for your practice occurs. For many spa owners or estheticians, it’s July and August. …
How To Deal With Sadness or Depression
How well do we function in our business when sadness or depression sweeps in? My husband was deployed a couple of months ago. After I dropped him off at the airport, I came home and started crying. Despite my effort to “gear up” for the moment and keep telling myself “I’ve got this,” I was deeply affected. After the reality …
Do Estheticians and Spa Owners Need High EQ?
You have probably heard of EQ, which stands for emotional quotient – also referred to as emotional intelligence or soft skills. However, many may not be aware of its important role in building an esthetician or spa business. Studies have shown that a high emotional quotient (or EQ) boosts career success, entrepreneurial potential, and leadership talent. High EQ also improves …