clientele

Build Clientele – Beauty Industry Networking

I had a wonderful discussion with my dear friend and colleague, Liz Steffen who shared some of my favorite ways to get more clients on the books. Build through networking. Networking offers an affordable way to build clientele, improve confidence, increase client loyalty, and gain more referrals. This could be scary for some of us in the beauty industry, but …

Client Retention

Client Retention – Secrets That Keep Your Appointment Book Filled

The biggest secret to keep your appointment book full is more about your client’s experience and less about what you offer. If retaining clients is a struggle for you, it’s time to examine how you do business. As owners, we need to put more focus on client retention instead of client acquisition. For most businesses, especially those in the service …

Oncology Trained esthetician. Oncology Esthetics

Advance Your Esthetics Career – Become an Oncology Trained Esthetician

I recently interviewed my dear friend, Becky Kuehn,  who provides advanced oncology training for estheticians, salons, and spa owners so they can confidently care for clients who are battling cancer or experiencing side effects from treatments during all stages of cancer. If you’re looking to advance your esthetic career – I highly recommend becoming an oncology trained esthetician. Milady’s sought Becky …

Best Email Marketing Strategies for estheticians and spa owners

Best Email Marketing Strategies For The Esthetician In Business

Many estheticians and spa owners struggle with email marketing because they are unsure of what to say or uncertain of how many emails to send. Others find email marketing challenging, or underestimate the power value based emails can have for business growth so email marketing strategies are under utilized. In truth, email marketing can be a strategic way to communicate …