compensation

How To Structure Compensation When Expanding Your Beauty Business

Are you ready to expand your beauty business but not sure how to structure the compensation model? Should you hire a team of employees, booth-rent, or bring on independent contractors? We need to consider how different compensation models affect your business plan and profit margins. It’s also important to know what you want to create. There isn’t really a one-size-fits-all answer. …

VIP Spa Experience

How To Create a VIP Spa Experience To Get Premium Clients

How often do you invest time and attention to improve the spa guest experience for your clients?  The key to attracting premium clients is to create a VIP luxury experience they will never forget. Most estheticians do a “good” job every single appointment but are we putting in the effort to create an exceptional VIP spa experience and make it …

ritual

Create Success In Your Beauty Business With A Morning Ritual

As a Beauty business owner, you have a hundred things vying for attention. Engage in morning rituals to create a predictable, successful outcome each and every day. Do you have a set of practices to ensure a successful day ahead? The morning activities you engage in either set you up for success or defeat. If you let everyone else’s priority determine …

enthusiasm

Enthusiasm! What’s Missing In Beauty Business Success

Over the years I have met and worked with many estheticians and spa owners. What distinguishes those who succeed from those who play at mediocrity? Attitude. Is enthusiasm the missing ingredient in the treatment room? Owners who show high levels of enthusiasm running their business and serving clients are happier and more successful. Being enthusiastic isn’t just a “feel good” …

give

8 Ways To Give Back To Your Team, Clients, and Community This Holiday Season

As the holiday season approaches, many of us are thinking about giving back to our team, clients, and the community to show our gratitude and appreciation. In just a few short days, I’ll be giving $10,000 back to the beauty industry at the Beauty Business Summit in Honolulu, Hawaii. And yes, we already planning 2019 Summit. 🙂  The proceeds ($10,000) …

Gain High-Value Clients with Microcurrent Treatments

NeurotriS: The Best Microcurrent Machine On The Market

If you are looking to add microcurrent to your esthetician business this article is for you. I still believe Neurotris Microcurrent is the best on the market because it produces the results your clients want. Have you seen the Madonna Instagram video showing an esthetician giving her the NeurotriS Microcurrent Treatment? The “fork facial” video went viral and microcurrent facial …