lead generation for your beauty business

Tap Into The Power Of Lead Generation To Grow Your Beauty Business

Lead generation can help you grow your beauty business cost-effectively by turning email subscribers into clients. Attracting new clients should always be a part of your growth strategy. Use the power of lead gen and email marketing as a strategy to build relationships with your subscribers. So, how do you gain new email subscribers? You must give potential clients a …

Set Your Beauty Business Apart With SculptICE Body Treatments

We have heard from many estheticians that while some clients are still reluctant to receive facial treatments, more people are seeking body treatments. This presents a great opportunity to set yourself apart by meeting client demand with SculptIce Body Treatments.  What Is SculptICE? SculptICE is a breakthrough product that breaks down fat cells through thermogenesis. They are then removed by …

how to onboard a new hire in your beauty business maxine drake blog

How To Onboard A New Hire In Your Beauty Business

Onboarding a new hire in your beauty business is a step-by-step process to ensure success for your new employee. Have you ever hired an employee who did not live up to your expectations? Reduce frustration by onboarding and training your new hire thoroughly to minimize stress and indoctrinate into your company culture. Thorough onboarding will improve employee productivity and happiness …

How to implement a no gossip policy in your spa business

How To Implement A No Gossip Policy In Your Spa Business

Do you have a no gossip policy for your spa business? Maybe you’re not sure if you need one or why you would need a no gossip policy in the first place. Has this ever happened to you? You walk into your spa first thing in the morning and hear your team members chatting and giggling. At first, you think, …

The Secret To Exceptional Productivity In Your Esthetician Business

Do you find it hard to focus or complete simple tasks in your esthetician business? What’s the secret to exceptional productivity? You want to be productive, yet you are unsure of what to zero in on each day. Say goodbye to feeling overwhelmed because you are about to become more productive in your business! As an entrepreneur and esthetician business …

hiring tips for beauty business owners

Hiring Tips for Beauty Business Owners

Most beauty business owners are reluctant to expand their business because they dread the hiring process and fear managing employees. All you need are a few hiring tips to take your business to the next growth level. I failed miserably at hiring employees as a new spa owner! Until I got it right, under the pressure of my CPA and business …

Improve Your Beauty Business Visibility with a Digital Marketing Strategist

Improve Your Beauty Business’s Visibility with a Digital Marketing Strategist

Prospects view your website and social media channels before making a decision to do business with you. Increasing your beauty business’s online visibility is vital to generating more leads and gaining ideal clients. Keeping up with the latest digital marketing best practices is a full-time job in and of itself. Partnering with a digital marketing strategist is the best way …

Move Out Of The Victim Mentality As A Beauty Business Owner

7 Tips To Move Out Of The Victim Mentality As A Beauty Business Owner

If you are caught in a victim mentality, short-term or otherwise, you could feel paralyzed making decisions and doing other important tasks in your beauty business. Discover 7 tips to help you move out of a victim mindset to having a winner mindset to feel positive and productive. To clarify the difference, a victim rarely sees a way out of …

nnouncing the 2021 beauty business summit

Announcing 2021 Beauty Business Summit

We were just as disappointed as you were when we rescheduled the 2020 Beauty Business Summit to October 3-4, 2021. You likely spent a great deal of time at home in the last year and now you’re ready for something big! And, we want to give you something to look forward to. You’ve earned it. Get out of the house. …