why you should become a specialty esthetician

Why You Should Become a Specialty Esthetician

Become a more valuable esthetician by specializing in something you love. Your business can become diluted if you haven’t found your niche or specialty in your business as an esthetician. Being a generalist who “helps everyone ” is a mistake made by many estheticians. Instead, build a powerful brand that attracts your ideal clients by differentiating your business in today’s …

how to get out of the survival trap in your beauty business

How To Get Out Of The “Survival Trap” In Your Beauty Business

If you feel like this past year had you running in circles in your beauty business, you are not alone. One of my favorite authors showed us how to get out of the survival trap and move our business forward. Best-selling author, Mike Michalowicz, was our expert speaker in the Esthetician Inner Circle membership. He discussed why many beauty business …

advanced goal setting method

An Advanced Goal Setting Method That Works – Esthetician Business

If you have had trouble reaching your goals in the past, check out his advanced goal setting method for you and your esthetician business. 2020 has taught us that we need to be bold with our life… or “go home.” For 2021, let’s start the year with an advanced goal setting method that works. We know that if you create …

HOW TO CREATE AN EFFECTIVE ONE-LINER FOR YOUR ESTHETICIAN BUSINESS

How to Create an Effective One-liner For Your Esthetician Business

Ditch the elevator pitch and create an effective one-liner for your esthetician business instead. We are taught to have an “elevator pitch” but here’s the problem — nobody likes to be pitched to. What should you say when someone asks you “what do you do?” Instead of an elevator pitch, create an effective one-liner for your esthetician business. Instead of …

vetting freelancers for your beauty business

Vetting Freelancers For Your Beauty Business

If your beauty business has been expanding and you’ve reached a point where you need to hire freelancers to support your growth — congratulations! Vetting freelancers is part of the process and knowing what to look for makes the vetting process much easier. However, hiring freelancers isn’t without risks. A ton of freelance virtual assistants, marketing consultants, social media managers, …

how to demolish debt in your beauty business maxine drake consulting

How To Demolish Debt In Your Beauty Business

If you have acquired more debt in your beauty business due to this year’s circumstances, you will learn how to handle the problem in this article. You must demolish your debt to become more profitable.  Maybe you have a business mortgage or purchased expensive equipment earlier this year. Or you have put expenses on credit cards to get through tough …

how to identify the biggest problem in your esthetician business mike michaelowitz maxine drake

How To Identify the Biggest Problem In Your Esthetician Business

Do you find it hard to identify the biggest problem in your esthetician business right now? Most estheticians I speak to don’t just want to survive. They want to thrive! So, what do you fix first? It has been a trying year. Beauty professionals have shifted and pivoted their businesses to adapt to the new normal. Many are thinking, “now …

the secrets to beauty business success maxine drake consulting blog

The Secrets to Beauty Business Success

Beauty business owners often ask me, “What is the secret to success? Just tell me and I’ll do it.” Building a successful beauty business is a lot like training for an athletic event — and I have a rather simple formula: focus and discipline. When I raced triathlons, I put in place a structure along with daily habits well before …

how to act like a beauty business ceo maxine drake esthetician coach

How to Act Like a Beauty Business CEO

In business training and seminars, we’re taught to think and act like a Chief Executive Officer (CEO.) What does that really mean for us in the beauty industry? Do you need to go back to school? Are you out of luck if you aren’t born with certain personality traits? Acting like a beauty business CEO doesn’t mean you need high-level …

HOW TO START YOUR ESTHETICIAN YOUTUBE CHANNEL WITH EASE MAXINE DRAKE BLOG

How To Start Your Esthetician YouTube Channel With Ease

Video marketing is no doubt an effective way to promote a service business. Many estheticians and spa owners understand the benefits of starting an esthetician YouTube Channel, yet few have actually taken action. 92% of marketers say that video is an important part of a business marketing strategy and the average person spends  100 minutes every day watching online videos. Yet, …