maxine drake holistic skincare

How To Offer Holistic Skincare Services Using Products And Equipment You Already Own

  As more consumers strive to live a healthy lifestyle, they’re also seeking holistic skincare services from estheticians. Many beauty professionals are realizing the limitations of treating skin symptoms and want to offer holistic options that handle the root cause. If you want to exceed your clients’ expectations and charge a premium for your services — this article is for …

Many business owners are going through a tough time right now, especially beauty industry professionals who rely on face-to-face interactions with their clients to deliver services. Spas are temporarily closed due to the COVID-19 pandemic and many estheticians I connected with are scared. Instead of feeling despair or panicking, we need to be proactive and make the best of this downtime. Here’s a leadership checklist to help you take action: Maintain a Positive Mindset This is not your first rodeo — you have overcome challenges before. First and foremost, you need to believe that you can be successful during any crisis. Then, remember that input equals output so be mindful about what data and information you’re receiving. While we need to stay informed, watching the news and scrolling through social media all day can cause undue stress. You may have to distance yourself from certain media outlets and negative people on social media so you can stay upbeat and motivated to ride out the challenge. Hold Your Core Values Close To Your Heart It’s easy to practice our core values when things are going smoothly. However, the rubber meets the road during tough times when we face difficult choices. Hanging onto our core values helps us make decisions and take actions that are aligned with our long-term goals and visions. In fact, how people and businesses practice their core values during a time of crisis is a testament to their leadership quality. Take Care of Your People As a leader, you need to consider how your decisions affect those around you, including your clients and employees. Stay in close communication with your clients — use text, phone calls, and emails to share important information. Upload videos to your social media business pages instead of streaming as systems are bogged down and glitchy. Create conference calls and email chains to remain connected to your employees. Team members may feel scared or unsure so be that stable pillar. Do a Financial Audit If you haven’t already, it’s time to wrap your head around your numbers. Do you know how much cash flow you need if you have to cease operations for a while? Can you survive for 8 weeks without any revenue if needed? What expenses can you turn off to stretch your budget? If you don't have the cash, look into getting a line of credit. Call banks to see if they can offer you 0% interest on any open credit cards so you can better manage your cash flow during this lean time. Contact Your Small Business Administration You may be able to get some help from your state government as each state has a disaster relief plan. You may also be eligible for federal relief programs so stay tuned to make sure you’re receiving all the help you can get. Explore Unemployment Options If you have a team, encourage them to look into unemployment benefits. As a business owner, you have paid into this and there’s no shame to take advantage of it now. Also, Canada is waiving the 1-week waiting period and also promising not to increase unemployment insurance. If you’re a solo esthetician with an S-corp and have put yourself on the payroll, you may be eligible for unemployment benefits. Check with your CPA to find out what kind of relief you can get. Add Retail to Boost Cashflow Encourage your clients to keep up with their beauty routines by offering personalized recommendations on products and modalities. You will be able to generate an income while staying relevant. This also allows you to continue building trust and relationships with clients when you can’t work with them face-to-face. Many companies offer drop-ship services so you don’t have to worry about stock, warehousing, and shipping. I recommend looking into Circadia Skincare, My Skin Buddy, LightStim, Hale & Hush, and Se Skin. Make sure to sell high-quality products that align with your expertise and philosophy. There are opportunities in every crisis — instead of feeling despair and becoming reactive, we can be proactive and positive leaders for our clients and employees. If you need support during this transitional time, I invite you to join the Esthetician Inner Circle. You’ll not only learn the best business and marketing tips for beauty professionals but also get the peer support you need to ride out this critical time. Be safe and know that you have overcome challenges before.

Survival Checklist For Estheticians During COVID-19 Pandemic

Many business owners are going through a tough time right now, especially beauty industry professionals who rely on face-to-face interactions with their clients to deliver services. Spas are temporarily closed due to the COVID-19 pandemic and many estheticians I connected with are scared. Instead of feeling despair or panicking, we need to be proactive and make the best of this …

keep passion alive in your esthetician practice maxine drake

How To Keep Passion Alive In Your Esthetician Practice

At some point in your esthetic career, you may find yourself losing passion for your craft due to burnout or lack of enthusiasm. Lost motivation is a signal to shake things up for your business. When I start losing passion, I know that I need to regroup. Pushing the reset button allows me time to reflect and gives me the …

how to launch a high-end treatment in your esthetician business

How To Launch a High-End Treatment In Your Esthetician Business

A growth strategy in our esthetician business is to offer the best services to our clients at the highest perceived value. You want to launch a high-end treatment your clients want. This high-end treatment must provide outstanding results. Offering high-end services is the fastest way to create residual income in your esthetician practice. Here’s how to launch a high-end treatment …

online consultations esthetician

Adding Online Consultations To Your Esthetician Business

From the first day of esthetics school, we were taught that everything we do as estheticians should start with a consultation with our clients. Thanks to technological advances and changes in our industry, consumers are increasingly open to having online consultations with their estheticians. Adding an online consultation service can help you expand your client base and improve your business …

maxine drake earn six figures

Earn Six Figures As an Esthetician Without the Wear And Tear On Your Body

Forget what you’ve been told.  Yes, you can earn six figures as an esthetician without working around the clock. Working as an esthetician can be physically demanding which can take a toll on our bodies. The wear and tear can limit how many clients we serve and how much revenue we generate. There are ways to earn six figures as …

Online Booking Flaws

Flaws With Online Booking Estheticians Should Beware Of

Using an online booking platform sounds like the perfect way to “make money while you sleep” — but I feel it’s become a flawed system that allows clients to “choose” a skincare service prior to an esthetician analyzing the skin. A client lands on your website, reads your service menu, and clicks to book before you ever speak with them. …

Taking Profits First

Taking Profits First in Your Esthetician Business

We wouldn’t even think of taking profits first in our business. It’s not what we are taught! In fact, we learn the opposite in most business classes: Sales minus expenses equals profits. There is a better way to run your business! In fact, the human brain is wired for a different formula. Ready? The Profit First Formula will change your …

Post-Holiday Slump

Overcoming Post-Holiday Slump In Your Esthetician Business

It’s not easy to whip up motivation right after the New Year but you know that you need to overcome the post-holiday slump for the sake of your business. You had an amazing holiday event, doubled gift card sales, and worked extra hours to accommodate clients. You have been running in four different directions the last few months and now …