understanding cause and effect in your esthetic business

Understanding “Cause and Effect” in Your Esthetic Business

You have probably heard about the rule of “cause and effect,” which states that for every action there’s a reaction. Let’s have a deeper understanding of how this rule affects your esthetic business and your life. Which Side of the “Cause and Effect” Equation Are You On? Being at cause means that you create the things you want in your …

overcome imposter syndrome in your beauty business maxine drake blog

Overcoming Imposter Syndrome In Your Beauty Business

Have you ever felt like you were a fake or an imposter as a beauty business owner? Have you ever thought that your business success is just sheer luck? Are you ever worried that people would find out you didn’t deserve your accomplishments? If you have experienced any of those thoughts and feelings, you’re not alone. It’s called the imposter …

the appreciation challenge add more positivity into your life maxine drake consulting esthetician coach blog

The “Appreciation Challenge”: Add More Positivity Into Your Life

People, our businesses, and the world could use more appreciation. I invite you to a challenge! An appreciation challenge can add more positivity to your life as we continue to ride out this extraordinary time. I’d love to challenge you to an appreciation exercise since the power of appreciation can have many positive effects on your wellbeing and happiness level. …

Lessons Learned During The COVID-19 Transition Maxine Drake Esthetician Coach

Beauty Professionals Share Lessons Learned During The COVID-19 Transition

Beauty professionals had to completely shut down businesses during the COVID-19 “stay-at-home” orders. Several are still closed. It has been a learning experience and a time of reflection for most beauty business owners. I asked my Esthetician Inner Circle members to share their greatest lessons during COVID-19. The question provoked heightened emotions, heartfelt responses, and deep realizations that I’d love …

how to prepare for a sudden leave of absence in your esthetic business

How To Prepare For a Sudden Leave of Absence in Your Esthetic Business

Preparing for a sudden leave of absence is different than not being able to work due to the pandemic and they are both considered emergency situations. What if you need to take a sudden leave of absence from your esthetic practice due to an accident or illness? We never think anything will happen to “us” – so preparing for a …

how to boost your immunity and have a healthy treatment room

How To Boost Your Immunity and Maintain a Healthy Treatment Room

As beauty professionals, we work in close proximity with our clients. As more states are reopening and you start to see clients again, it’s important to improve your well-being, protect your immune system, and keep a healthy treatment room. I have always been a health-nut to a degree and the past few months have reminded me that we must have …

maxine drake social media burnout and your esthetician business

Social Media Burnout And Your Esthetician Business

Social media has become a bit much these days for most people due to the negativity and crazy opinions. It’s easy to experience burnout- even though you know you need social media for your esthetic business. Do you ever feel like you want to just shut it all down? Close it up. Bye. bye. Social media burnout is real and …

maxine drake blog image - are you ready to reopen your beauty business

Are You Ready to Reopen Your Beauty Business?

Are You Ready to Reopen Your Beauty Business? As the nation is in various stages of reopening during the COVID-19 crisis, many beauty business owners are trying to do the right thing — for themselves, their companies, and their clients. Some beauty businesses have reopened while others are waiting for the “all clear” from their state governments. You may be …

beauty business marketing during covid-19

Beauty Business Marketing During COVID-19

Marketing your beauty business is still essential even though you may not be servicing clients during the COVID-19 shutdown. Use this downtime to market your business and continue to nurture relationships with your clients.  If you continue to market your beauty business now, you’ll be top of mind when businesses begin to open. You want your appointment books filled (as …

how to remain calm during covid-19 for estheticians

How To Remain Calm And Solution-Oriented During COVID-19

Calm is not a word used to describe how most people are feeling during COVID-19 effects. This is our first pandemic in our lifetime and many of us are out of sorts — being affected by panic, fear, and uncertainty.  “Anxiety is one of the most contagious emotions — that’s why it always takes down groups of people, not just …