HOW TO START YOUR ESTHETICIAN YOUTUBE CHANNEL WITH EASE MAXINE DRAKE BLOG

How To Start Your Esthetician YouTube Channel With Ease

Video marketing is no doubt an effective way to promote a service business. Many estheticians and spa owners understand the benefits of starting an esthetician YouTube Channel, yet few have actually taken action. 92% of marketers say that video is an important part of a business marketing strategy and the average person spends  100 minutes every day watching online videos. Yet, …

Empowered Esthetician Mastermind Group maxine drake coach

Should You Join An Empowered Esthetician Mastermind Group?

In your quest to learn success techniques, you may have heard of mastermind groups. But you may wonder, “should I join such a group as an esthetician or spa business owner?” “Is an esthetician mastermind group right for me?” I’ll be honest. I have joined quite a few masterminds in the past and the experience was a mixed bag. Some …

How To Overcome Fear Building Your Virtual Skincare Business

The words “virtual practice” or “virtual business” has caused a bit of fear for estheticians since COVID-19 prevented most practitioners to shift “in-person” treatments. Is it time to expand your business model and offer virtual services? Let’s take a look at some options. Many beauty business owners are wondering: Is there an end in sight to the limitations? How can …

what do your values say about your business maxine drake consulting

What Do Your Values Say About Your Business?

Recently, I have been geeking out on how our values affect the subconscious mind and our behaviors. Our values say a lot about us as individuals and could determine the success of our business. How do we come up with values? Where do we learn them initially and how do they affect everything we do? Let’s get deep on the …

should you keep your beauty business alive and ride out the covid storm maxine drake esthetician coach

Should You Keep Your Beauty Business Alive and Ride Out The COVID Storm?

Are you wondering if you should keep your beauty business alive and ride out the COVID storm? We’re living in uncharted territory. Every industry is in turmoil due to COVID and local businesses are fighting for survival. It’s predicted that 30% of hotels and restaurants will not recover from this immense setback. Many sectors are affected and our very own …

How to deal with overwhelm in your beauty business - maxine drake esthetician coach

How to Deal With “Overwhelm” in Your Beauty Business

Are you feeling overwhelmed in your beauty business by everything that’s going on in the world? You are not alone! It’s a lot to deal with, especially when trying to run a business. Many beauty business owners I speak with are experiencing emotions. Let’s talk about how to deal with the rollercoaster of emotions and learn how to become more …

overcoming limiting beliefs around money - maxine drake esthetician coach

Key to a Successful Beauty Business: Overcoming Limiting Beliefs Around Money

You have big plans and grand ambitions for your beauty business, yet there are certain beliefs holding you back. Let’s uncover why some beauty business owners are more successful than others. Most have overcome any limiting beliefs around money. Remember when you were in esthetic school? We all learned basically the same things. I understand that some schools are better …

understanding cause and effect in your esthetic business

Understanding “Cause and Effect” in Your Esthetic Business

You have probably heard about the rule of “cause and effect,” which states that for every action there’s a reaction. Let’s have a deeper understanding of how this rule affects your esthetic business and your life. Which Side of the “Cause and Effect” Equation Are You On? Being at cause means that you create the things you want in your …

overcome imposter syndrome in your beauty business maxine drake blog

Overcoming Imposter Syndrome In Your Beauty Business

Have you ever felt like you were a fake or an imposter as a beauty business owner? Have you ever thought that your business success is just sheer luck? Are you ever worried that people would find out you didn’t deserve your accomplishments? If you have experienced any of those thoughts and feelings, you’re not alone. It’s called the imposter …

the appreciation challenge add more positivity into your life maxine drake consulting esthetician coach blog

The “Appreciation Challenge”: Add More Positivity Into Your Life

People, our businesses, and the world could use more appreciation. I invite you to a challenge! An appreciation challenge can add more positivity to your life as we continue to ride out this extraordinary time. I’d love to challenge you to an appreciation exercise since the power of appreciation can have many positive effects on your wellbeing and happiness level. …