Envision our esthetic industry…

Elevated. Empowered. United.

Imagine a world where consumers know exactly who you are, what you do, and how you make a difference in the lives of others as an esthetician.

Picture our beauty industry as a strong sisterhood (and brotherhood) in which we come together to lift each other up because we’ve lifted ourselves up first…

…where we stand together as strong beauty bosses and show the world how we create magic that goes beyond skincare, waxing, and lashes.

What’s really happening in the treatment room? We’re inspiring. We’re building confidence. We’re de-stressing. We’re making people feel good about themselves so that they can shine in their own life.

We’re letting people know that it’s important to take time out for themselves.

We nurture. We give. We love. We share. We give some more.

It’s time for you to shine! It’s time to define your role as a world-class estheticians! Time to celebrate your genius, embrace your uniqueness, and own the powerful impact you have on your clients.

It’s time to step up and be an Esthetician Boss.

To be an Esthetician BOSS, requires a deep understanding of the business side of things so you can be as confident in running your business as efficient as you perform services in the treatment room.

To own that deep understanding requires having a solid business plan. A strategy, and marketing help. You want to be so known in your community because your marketing message rings loud and clear!

I believe we can elevate the esthetics industry through the power of learning effective leadership, marketing, and business skills. Together.

Build awareness in what you do. Educate the public so people understand the value in what you offer so that regular to your esthetic practice becomes part of the community culture.

70% of estheticians are independent and 80% of estheticians are struggling…

I get it! I get every ounce of your struggles and frustration…because I was there! When I graduated esthetics school, I was just like you. I was excited, nervous, had zero clients, and… I was clueless!

I wanted to work my magic on clients so they could feel beautiful, confident and empowered. I wanted to become a world-class esthetician.

And I did.

1 year later, I built a client-base of 300… with an ounce of smart, a pound of sound strategies and a ton of elbow grease.

Yep, 300 clients on my book from working in a department store spa.

I knew I wanted to own a spa, and I made it happen 6 years later.

Mind you, it wasn’t all smooth sailing. Just like any other entrepreneurial journey, there were ups and downs. I made a lot of mistakes. A lot. But, I also made good choices. There were times of celebration and moments of utter despair.

Then, a tough divorce took me to Hawaii where I became an independent skincare sales rep. During this time, I had the opportunity to talk with many estheticians and spa owners. I’d even put aside the sales conversations to help find creative solutions for their business and marketing challenges. I was in my zone. This is what I love to do!

That’s when I realized the biggest impact I could make was to help you through coaching, workshops, and online business and marketing courses so you could feel confident and empowered growing your esthetic business. Getting “your business savvy on” contributes to elevating our industry.

What does it mean to be a world-class esthetician?

It’s time for you to tap into your true genius – not just in the treatment room but to “rock it” as a small business owner. To understand how to build a solid business that generates a profit. To help you build a solid foundation. I am a huge believer in systems, not because it sounds fancy – but because systems work! From there, we can dig into the best strategies for you. I don’t make it complicated either. You learn clear, concise, step by step instructions to help you grow your business to the level you desire!

It’s time to upgrade how you think. Get working “on your business” to help elevate and redefine the esthetics industry as a whole.

Learn business marketing, and leadership skills to set you apart from the rest. Become part of the top 20%. The 20% of top earners in the esthetic industry.

It’s my vision to help you become an world-class esthetician business owner to maximize the impact within your community. You deserve an income that supports your world-class lifestyle.

It’s not all about money, but if you’re stressing all the time about not having enough clients and wondering if you can pay the bills on time, how can you focus on your vision? It’s impossible to be creative while living in fear.

Creativity needs space – it’s hard to come up with great ideas if you’re worrying about finances or other business problems.

To be a world-class business owner, develop a world-class mindset.

You can’t build an outer world that’s bigger than your inner world. Your outer world is a reflection of what’s going on inside you.

In order to be world-class, we have to live world-class.

We must walk the talk.

The most successful estheticians are constantly learning and improving.

You can’t help your clients become confident if you aren’t showing confidence in your business.

You can’t empower your clients if you aren’t empowered as an entrepreneur.

You can’t make your clients feel totally cared for if you aren’t taking care of your own well-being.

Leadership is about taking initiative for yourself first.

Leadership is about embracing humanity while remaining true to who you are. It’s about relating to those you lead and being there with them in the trenches.

It’s about BEING a leader, not talking about being a leader.

It would be difficult to make your clients understand the value you create for them (and therefore pay you generously for your services) if you don’t first recognize the values you create.

To step into this new breed of leadership, we need to build up your inner world and your outer environment. We need self-care, self-confidence, and self-empowerment before we can create the ripple effect we envision.

Blending the importance of personal growth and outer action, I’ve distilled years of experience into my proven process – the D.R.A.K.E. Approach:

  • Define

    Define- Internal Foundation Define

  • Ritualize

    Ritualize- Development of Success Habits

  • Act

    Take Action- Implementation of Systems & Programs

  • Know

    Stay Fueled- Fill Your Mind & Spirit

  • Excel

    Excel- Establish a Successful Esthetics Career


If you’re ready to put your vision into action, I personally invite you to join me at the Esthetician Business Academy in which you’ll find the support and resources you need to elevate your esthetician business and become a world-class entrepreneur.