The Esthetician Inner Circle Membership was created for estheticians JUST LIKE YOU who want to build, grow, or scale a successful beauty business.
If you’re looking for more clarity, accountability, step-by-step action plans, and an incredible group of esti-besties, click below to dive into our community to get started!

What Do We Do?

Maxine Drake Consulting is in business to help estheticians reach their highest earning potential. She is dedicated to help you turn passion into profit.

Maxine and her team can help you increase your income by building a strong foundation for success which includes: designing marketing programs that convert and empower you with the skills and tools you need to attract your ideal client and keep them coming back. 

"I f you don't have sales, you don't have a business"

- Maxine Drake

Maxine Drake is the developer of the unique and proven D.R.A.K.E.© approach to the business of skin care culminating in the Esthetician Business Academy™, Esthetician Inner Circle™, and Elite Esthetician VIP Coaching Program™ system that combines foundational business success strategies for the esthetics industry, marketing tactics that tested and results oriented and sales systems to produce results.

The Results are Clear
Read what others are saying about our consulting services.


“Maxine is an amazing caring woman and powerhouse consultant. I have worked with Maxine for 3 months and was able to accomplish all my goals such as increase in service sales, increase in re-booking rate in massage department, decrease in team turnover and, most importantly, my stress level. I find her approach very unique and really helpful. I also love monthly webinars and support from a Inner Circle . We need it so much in our industry where we can easily feel isolated. "

Erina Lander
Owner of Touch Of Bliss Organic Spa

Hana Novakova

"I have been in Maxine's Inner circle & Esthetician business academy for few years now and I am so impressed with all the information and teachings she provides. The back office study is full of priceless classes I can go back to anytime and once or 2x a month we have a new live masterclass that is just beyond expectations every time. A few months ago I decided to work with Maxine one on one and if you haven't done that, you are missing out. She can really bring your business to the next level in just a few coaching calls. I am grateful for her knowledge, kindness and compassion."

Hana Novakova LE
Owner of Nova Beauty Center


"She knows Beauty Business inside and out! The VIP Coaching I had with her last 6 months helped my solo esthy business to expand in so many ways. Her teaching is based on her years of experience in this industry and she was able to guide me with the steps I needed to take to get to where I am now. Can't believe I did all of this in 6 months. Her Inner Circle group offers tons of information and teachings on a variety of topics and Maxine's Beauty Business Summit is a must for all beauty business owners, big or small."

Yukie Stauffer
Owner of Face 5

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In this free assessment, you’ll discover whether you are:

  • Ready to become more successful in your business.
  • Ready to increase your visibility and uplevel your business.
  • Ready for the next important steps to achieve business growth.

Free Download!
The Ultimate Guide To Build Your Esthetician Business!

Need proven techniques to help you grow your spa business? Download this complimentary eBook and discover...
  • The formula hundreds of estheticians have used to increase profits
  • Three core concepts that will re-ignite your business in under 15 minutes
  • One simple strategy that will save you time and money