Increase your revenue and become a more valuable esthetician by mastering business and marketing skills.

Why Maxine?

I am here to help you increase profits and become a more valuable beauty industry professional by mastering business and marketing skills.

I understand your pain! I am a licensed esthetician and previous spa owner with multiple employees. I was overwhelmed every day with business and marketing.

I got you! All you need is a plan and some guidance to help you build the beauty business you have always dreamed of.

"If you don't have sales, you don't have a business."

- Maxine Drake

The Results are Clear
Read what others are saying about our consulting services.


“Maxine is an amazing caring woman and powerhouse consultant. I have worked with Maxine for 3 months and was able to accomplish all my goals such as increase in service sales, increase in re-booking rate in massage department, decrease in team turnover and, most importantly, my stress level. I find her approach very unique and really helpful. I also love monthly webinars and support from a Inner Circle . We need it so much in our industry where we can easily feel isolated. "

Erina Lander
Owner of Touch Of Bliss Organic Spa

Hana Novakova

"I have been in Maxine's Inner circle & Esthetician business academy for few years now and I am so impressed with all the information and teachings she provides. The back office study is full of priceless classes I can go back to anytime and once or 2x a month we have a new live masterclass that is just beyond expectations every time. A few months ago I decided to work with Maxine one on one and if you haven't done that, you are missing out. She can really bring your business to the next level in just a few coaching calls. I am grateful for her knowledge, kindness and compassion."

Hana Novakova LE
Owner of Nova Beauty Center


"She knows Beauty Business inside and out! The VIP Coaching I had with her last 6 months helped my solo esthy business to expand in so many ways. Her teaching is based on her years of experience in this industry and she was able to guide me with the steps I needed to take to get to where I am now. Can't believe I did all of this in 6 months. Her Inner Circle group offers tons of information and teachings on a variety of topics and Maxine's Beauty Business Summit is a must for all beauty business owners, big or small."

Yukie Stauffer
Owner of Face 5

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In this free assessment, you’ll discover:

  • If you have a clear enough vision for business success
  • Your next steps to achieve business growth
  • Action needed to increase visibility and gain more clients

Free Download!
The Ultimate Guide To Build Your Esthetician Business!

Need proven techniques to help you grow your spa business? Download this complimentary eBook and discover...
  • The formula hundreds of estheticians have used to increase profits
  • Three core concepts that will re-ignite your business in under 15 minutes
  • One simple strategy that will save you time and money